Pepsi 2010 Annual Report Download - page 112

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BuyDIRECT Plan
Interested investors can make their initial pur-
chase directly through BNY Mellon Shareowner
Services, transfer agent for PepsiCo and
Administrator for the Plan. A brochure detailing
the Plan is available on our website
www.pepsico.com or from our transfer agent:
PepsiCo, Inc.
c/o BNY Mellon Shareowner Services
P.O. Box 358015
Pittsburgh, PA 15252-8015
Telephone: 800-226-0083
800-231-5469 (TDD for hearing impaired)
201-680-6685 (Outside the U.S.)
201-680-6610 (TDD outside the U.S.)
Website: www.bnymellon.com/
shareowner/equityaccess
Other services include dividend reinvestment,
direct deposit of dividends, optional cash
investments by electronic funds transfer or
check drawn on a U.S. bank, sale of shares,
online account access and electronic delivery
of shareholder materials.
Financial and Other Information
PepsiCo’s 2011 quarterly earnings releases are
expected to be issued the weeks of April 25, July
18, October 10, 2011 and February 6, 2012.
Copies of PepsiCo’s SEC filings, earnings and
other financial releases, corporate news and
additional company information are available
on our website www.pepsico.com.
PepsiCo’s CEO and CFO Certifications required
under Sarbanes-Oxley Section 302 were filed as
an exhibit to our Form 10-K filed with the SEC
on February 18, 2011. PepsiCo’s 2010 Domestic
Company Section 303A CEO Certification was
filed with the New York Stock Exchange
(NYSE). In addition, we have a written state-
ment of Management’s Report on Internal
Control over Financial Reporting on page 103 of
this annual report. If you have questions regard-
ing PepsiCo’s financial performance contact:
Independent Auditors
KPMG LLP
345 Park Avenue
New York, NY 10154-1002
Telephone: 212-758-9700
Corporate Headquarters
PepsiCo, Inc.
700 Anderson Hill Road
Purchase, NY 10577
Telephone: 914-253-2000
PepsiCo Website
www.pepsico.com
© 2011 PepsiCo, Inc.
PepsiCo’s annual report contains many of the
valuable trademarks owned and/or used by
PepsiCo and its subsidiaries and aliates in the
United States and internationally to distinguish
products and services of outstanding quality.
All other trademarks featured herein are the
property of their respective owners.
PepsiCo Values
Our commitment:
To deliver SUSTAINED GROWTH
through EMPOWERED PEOPLE
acting with RESPONSIBILITY
and building TRUST.
Guiding Principles
We must always strive to:
Care for customers, consumers and the world
we live in.
Sell only products we can be proud of.
Speak with truth and candor.
Balance short term and long term.
Win with diversity and inclusion.
Respect others and succeed together.
Environmental Prole
This annual report paper is Forest Stewardship
Council (FSC) certified, which promotes envi-
ronmentally appropriate, socially beneficial
and economically viable management of the
world’s forests. This report was printed with
the use of 100 percent certified renewable wind
power resources, preventing approximately
14,000 pounds of carbon dioxide greenhouse
gas emissions from reaching the environment.
This amount of wind-generated electricity is
equivalent to approximately 12,000 miles not
driven in an automobile or approximately 1,000
trees being planted.
All of the inks used in this annual report were
formulated with soy-based products. Soy ink
is naturally low in VOCs (volatile organic com-
pounds, chemical compounds that evaporate
and react to sunlight) and its usage can reduce
emissions causing air pollution.
PepsiCo continues to reduce the costs and envi-
ronmental impact of annual report printing and
mailing by utilizing a distribution model that
drives increased online readership and fewer
printed copies.
We hope you can agree that this is truly
Performance with Purpose in action. You can
learn more about our environmental eorts at
www.pepsico.com.
QR Codes
A QR (Quick Response) code is a two-dimensional
code that directs users to a specific web des-
tination, video or application. Readers should
scan the code using the camera on their
smartphone and an application specific to the
phone’s operating system. Here are a few
QR code readers we recommend:
www.scanlife.com, www.i-nigma.com,
www.neoreader.com. The URLs that are coded
into the four QRcodesare:
Walkers “Do Us a Flavour” Campaign
www.tinyurl.com/pepsico1
Frito-Lay All-Natural Ingredients
www.tinyurl.com/pepsico2
PepsiCo India
www.tinyurl.com/pepsico3
PepsiCo Talent Sustainability
www.tinyurl.com/pepsico4
Shareholder Services
Design: Addison www.addison.com Printing: Sandy Alexander Inc. Photography: Four Square Studio, Bobby Fisher, Victor Borisov, David Goldman/AP Images for Frito-Lay North America, James Schnepf Photography