Pepsi 2010 Annual Report Download - page 14

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13
50percent by 2018. We made prog-
ress on our commitment to reduce
our carbon footprint, opening LEED-
certified plants in China in both
2009 and 2010, while managing the
largest private-delivery fleet of elec-
tric vehicles in North America.
Meanwhile, we strengthened our
community pledge to be responsible
in our use of natural resources,
achieving positive water balance in
India in 2009 and creating a new
Agricultural Development Center in
Peru in2010.
Talent Sustainability
Talent sustainability is our promise
to invest in our associates. Our goal
is to help them succeed and develop
the skills needed to drive the company’s
growth, while also contributing to
the local communities where we live.
It’s about creating an environment
where associates feel they can bring
their whole selves to work. It’s about
building a diverse workforce where
our associate base reflects our
consumerbase.
In 2010, our eorts focused on
making training and development
a priority, as we introduced new
PepsiCo University leadership pro-
grams. Our ongoing eorts to create
a culture where associates can
bring their whole selves to work was
affirmed with numerous “best
employer” awards, from Turkey to
India to Spain toBrazil.
2011 and Beyond
There is little debate that the pace
of change in the world today can be
challenging. It means that there is
never a chance to rest on your laurels.
No company can aord to stop awhile
to congratulate itself on its success.
You can be assured that our vigilance
We are a founding member of the
Healthy Weight Commitment
Foundation, which is a first-of-its-
kind coalition dedicated to helping
Americans achieve healthy weight
through energy balance — calories
in and calories out. We also support
programs across the world to help
people lead healthier lives, from
Vive Saludable Escuelas in Latin
America, to our Get Active program
in India, to our partnership with the
United Kingdom’s Department of
Health on its Change4Life obesity
campaign, to our work with the
YMCA — America’s largest provider
of fitness programs — on its Activate
Americainitiative.
Environmental Sustainability
Environmental sustainability is our
promise to protect the Earth’s natu-
ral resources. We are investing in a
healthier planet by reducing water
usage, increasing recycling levels
and minimizing our carbon footprint.
We are engaging in sustainable farm-
ing and helping communities in
which we operate in the areas of
water conservation, ecient agricul-
tural methods and increasing access
to safe water. In doing so, we are
ensuring PepsiCo can continue long
into the future. But in the here and
now, we are reducing our energy
and waste costs, and gaining real
credibility with consumers and
policymakers alike as we prove our-
selves to be a company which takes
its responsibilitiesseriously.
In 2010, we advanced our land and
packaging commitments by launch-
ing the Dream Machine recycling
partnership with Waste Management,
Greenopolis and Keep America
Beautiful, with a goal of increasing
the U.S. beverage container recycling
rate from 38percent in 2009 to
remains undimmed. To that end, we
have identified six business impera-
tives on which we willfocus.
Our first imperative is to build and
extend our macro snack portfolio.
PepsiCo is the largest player in this
category, and we still have tremen-
dous room for growth. Our goal is to
grow the core salty snack brands that
are loved and respected around the
world, while expanding into adjacent
categories. We will continue to grow
top products in our portfolio such as
Lay’s, Doritos, Fritos and Cheetos,
while also adding products that are
baked, that incorporate whole grains
or contain fruits and vegetables.
We also will strive to create new
flavors in tune with local tastes, which
reflect local culture and traditions.
In doing so, we will position ourselves
to gain share, while continuing to
grow the top and bottom line in our
macro snackbusiness.
Our second imperative is to sustain-
ably and profitably grow our
beverage business worldwide.
Our beverage business is a large,
highly profitable one, accounting
for 51percent of the company’s rev-
enues. We are a full-line liquid
refreshment beverage company
with a portfolio of much-loved
brands, from the iconic Pepsi to Diet
Pepsi, Pepsi Max, Mountain Dew,
7Up(International), Sierra Mist
and Mirinda in carbonated bever-
ages; Gatorade, Lipton Iced Tea,
SoBe, Tropicana, Frappuccino and
Naked Juice in the non-carbonated
space. In this highly competitive
category, our goal is to grow our
developed market beverage business
profitably while continuing to
aggressively invest in fast-growing
emerging and developing markets.
In 2010, we revitalized both the
Gatorade brand and the no-calorie