Pepsi 2010 Annual Report Download - page 36

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35
PepsiCo’s Dream Machine was developed to
support PepsiCo’s goal of increasing the U.S.
beverage container recycling rate from 38 percent
in 2009 to 50 percent by 2018.
encourage consumers to recycle and
other organizations to establish recy-
cling systems, because we can’t reach
this goal alone. We need everyone—
industry and consumers—to join us.
26
Reduce packaging weight
by 350 million pounds — 
avoiding the creation of
one billion pounds of
landfill waste by 2012.
We have made significant prog-
ress in reducing the amount of
packaging we use to supply many
of our products to consumers.
For example, the 500ml Eco-Fina
bottle weighs 10.9 grams, using
50percent less plastic than
thesimilar Aquafina packaging
produced in 2002. This change
helped us achieve a total packag-
ing weight reduction of 103mil-
lion pounds in 2009—getting
us close to 30percent of our
350-million-pound goal. We are
confident that moves like this and
other new initiatives in beverage
and food product packaging
willhelp us reach our 2012 goal.
103-million-
pound
reduction in packaging weight
in 2009.
make recycling easier and more e-
cient. Last year, we launched the Dream
Machine recycling initiative with Waste
Management, Greenopolis and Keep
America Beautiful, to promote increas-
ing the U.S. beverage container recy-
cling rate from 38percent in 2009 to
50percent by 2018. The program, which
includes reward-point incentives,
encourages beverage container collection
at public locations—such as grocery
stores, gas stations, sports arenas, college
campuses and schools—using intelli-
gent kiosks equipped with scanners.
With these and other eorts, we hope to