Pepsi 2010 Annual Report Download - page 22

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21
Performance
Top Line
We opened a snacks plant in Azov, Russia, in
2009, and announced plans to build a beverage
plant on the same property in 2010. This is just
part of our commitment to growing international
revenues through investments.
1
Grow international
revenues at two
times real global GDP
growth rate.
As the world’s second-largest food and
beverage business, we make, market or
sell our products in more than 200
countries. In fact, more than 45percent
of our business comes from outside the
U.S. In 2010, our revenues outside
theU.S. grew approximately 30percent,
significantly above our target of two
times the real global GDP growth rate.
Notably, our India business grew at
about 2.5 times India’s real GDP growth
rate and our Brazil business grew at
about 3.5 times Brazil’s real GDP growth
rate. And we continue to strengthen our
growth potential with strategic invest-
ments in key markets. In 2011, for
example, we acquired a controlling inter-
est in Wimm-Bill-Dann, Russia’s
largest food and beverage business, and
made plans in 2010 to build a new
plant, part of a $1billion investment
program there. We also initiated a
$2.5billion investment program in
China in 2010, which includes plans to
open 10 to 12 new food and beverage
plants and R&D facilities over three
years. With these and other investments,
we expect to continue increasing our
international revenues at a faster pace
than that of the worldeconomy.
2
Grow savory snack and
liquid refreshment bev-
erage market share in the
top 20 markets.
We’re committed to growing our
businesses faster than the market.
In 2010, we grew share in many
of our top 20 markets where we
increased the relevance of our
brands to consumers, intro-
duced new products that meet
changing tastes or extended our
portfolio into fast-growing
category sub-segments. For
example, PepsiMax oers a
zero-calorie beverage option in
markets where consumers are
looking for healthier choices
while maintaining great taste.
In 2011, we are pursuing similar
strategies: 50percent of Frito-
Lay’s snacks will be made with
all-natural ingredients,
a highly demanded consumer
product sub-category.