Peachtree 2013 Annual Report Download - page 24

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We don’t just make software products
and provide support; we use technology
to support the success of small and medium
sized businesses around the world, aiming to
deliver an extraordinary customer experience.
Chief Executive’s review continued
Our strategy continued
Capturing the technology opportunity
2
Hybrid
cloud
SMB
Sage One
Start-up and
small business
Sage
ERP X3
Mid-market
Integrated
payments Mobility Integrated
CRM
Business
intelligence
Cloud solutions for each of our segments
Leveraging connected services, connected
features and connected applications
The advent of cloud computing, smartphones and
tablets, and faster mobile connectivity are leading to
changes in the way businesses use and access their
data. They are increasingly looking to take advantage
of the cost, infrastructure and efficiency benefits offered
by cloud technology.
These changing technology trends offer us an incredibly
important opportunity to accelerate our growth. In the
start-up and small business segment, we are attracting
a new generation of customers to Sage with Sage One.
In the SMB segment we are looking to ease the
transition to the cloud for our existing customers with
connected services, features and applications that can
complement existing systems and provide a wider range
of users with access to business information. In the
mid-market, Sage ERP X3 is attracting new customers
in many markets around the globe because it addresses
the particular needs of larger businesses that have
limited resources.
Our approach to technology is guided by the insight
we have into the specific needs of each of our market
segments. This is why we’re developing a different
solution for each segment.
Cloud solutions for each of our segments
Sage One
Sage One is our simple and efficient cloud bookkeeping,
accounting and payroll product that is designed to
address the needs of start-ups and small businesses.
These customers are typically choosing their first
accounting solution and are very conscious about cost.
As a result, they tend to be comfortable with products
that operate entirely in the cloud and prefer to pay with
a low monthly subscription.
Customers access Sage One through an internet
browser, which means they have the freedom to run
their business from any connected location and on any
device. We also store their data securely so they don’t
have to worry about backups or data loss.
Sage One currently comes in four versions: Cashbook,
Accounts, Payroll and Accountant Edition. Cashbook
and Accounts offer bookkeeping and accounting
capability, Payroll lets customers manage payroll
for up to 15 employees, and Accountant Edition allows
our accountant partners to access and edit their clients’
Sage One data in the cloud. Since the start of the new
financial year we have introduced Sage One Accounts
Extra, which has a broader range of features to address
the needs of businesses with up to 25 employees.
22 The Sage Group plc | Annual Report & Accounts 2013