Peachtree 2013 Annual Report Download - page 12

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The relationship we have with over six million customers,
either directly or through our business partners, gives us
valuable insight into their needs
We understand that these needs typically change as businesses grow,
which is why we divide our market into three segments.
Each segment has different characteristics and requirements, which
provides us with a range of opportunities to bring great products and
services to our customers.
To help us identify, measure and understand the challenges faced
by small and medium sized businesses, we carry out an annual survey
called The Sage Business Index.
This year we spoke to over 11,700 business decision makers in 17
countries and asked them for their views on a range of issues, including
their attitude to risk, the availability of bank finance, the global economy
and their confidence in the future of their own businesses.
It was encouraging to see the results of this survey indicating business
confidence is at a three-year high.
Chief Executive’s review continued
Our market segments
To read more about
The Sage Business
Index 2014, go to
businessindex.sage.com
Scan this code to hear
Guy Berruyer talk about
the Sage Business
Index 2014
10 The Sage Group plc | Annual Report & Accounts 2013