Peachtree 2013 Annual Report Download - page 17
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Our partners
We are supported by a network of over 40,000
accountants and 22,600 business partners who
promote our products and provide advice and
support to our customers.
As well as being key advocates of our products to
their customers, many accountants are also direct
Sage customers themselves, and use our products
and services to build successful practices.
Our business partners are important because they
provide local expertise to our customers and work with
them to tailor our products to specific business needs.
Our customers and markets
Our markets span the globe and our customers range
from start-up entrepreneurs to finance directors of
mid-market companies, as well as accountants.
We want to be our customers’ greatest supporter, and
working so closely with them gives us great insight into
the challenges they face. We use this insight to guide us
when we are designing and building new products and
services for them.
Our people
We have over 12,700 people at Sage who are
committed to delivering on our vision and strategy.
They are our greatest asset, our most important
resource and are critical to our future success.
Their talent, dedication and experience mean they
are the essential component of our ability to support
our customers.
Our software and support
We strive to offer our customers products and services
that solve real business problems, harness the benefits
of new technology, are simple and efficient, and a
pleasure to use.
However, we’re much more than just a software
company. We light the way for our customers by taking
the lead in foreseeing the implications new legislative
and business changes will have on them, and use this
insight to deliver training and support services that help
our customers to run their businesses with confidence.
Sustainable growth, financial discipline and strong cash generation
The four elements of our business model combine to provide an opportunity for us to deliver higher and
more sustainable revenue growth, high levels of profitability through disciplined resource allocation, and strong
cash generation.
Our business model is highly cash generative. Turn to page 25 to read about our approach to
capital management. To see how we track our growth, protability and commercial success, turn
to pages 44 and 45 to view our nancial and strategic KPIs
15The Sage Group plc | Annual Report & Accounts 2013
Financial statementsGovernanceStrategic report