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41
Yoshihito Yamada
Executive Officer
Company President
Representative Director and CEO,
Omron Healthcare Co., Ltd.
What’s New
Business Strategy and Outlook for Fiscal 2009
Expand business in developing nations where health
awareness is rising
We forecast a decline of 3.6% year on year to ¥61.5 billion
in net sales and a decrease of 17.4% to ¥4.0 billion in oper-
ating income in fiscal 2009.
We expect the market environment to become more
severe in Japan and other developed countries with mature
economies as the economic recession continues to damp-
en private consumption and limit investments by medical
institutions. Accordingly, we anticipate sluggish sales of
healthcare devices and equipment for medical institutions.
Economic conditions will likely make a temporary drop in
consumption unavoidable in China, India, Eastern Europe,
the Middle East, and other developing countries, but the
potential for medium- and long-term growth in the health-
care equipment markets in these countries and regions
remains unchanged.
HCB plans to continue developing innovative equip-
ment based on its “Healthcare at Home” concept of
personal health management which allows medical facili-
ties to utilize, data measured at home. In line with this,
HCB is developing healthcare devices compatible with
wireless Bluetooth, FeliCa contactless IC cards, and other
communications technology, and devices that are com-
patible with various types of equipment, such as computers
and mobile phones. Following the shift in focus from treat-
ment to prevention, HCB is fortifying its ability to develop
new product proposals for equipment used in the pre-
vention of lifestyle-related diseases, such as vascular
screening devices.
Overseas, we plan to actively introduce products in
lower price brackets in countries where health conscious-
ness is rising as a strategy to stimulate demand and further
establish the Company’s presence in developing markets.
MediClean Sonic Electric Toothbrush
HT-B551
The HT-B551 MediClean
Sonic Electric Toothbrush is
the world’s first toothbrush
with a built-in three-dimen-
sional acceleration sensor.
The sensor detects which
area of the teeth is being
brushed and automatically
adjusts the bristle move-
ment for the most effective
brush application.
Jog Style Activity Monitor HJA-300
Omron’s Jog Style Activity Monitor HJA-300
allows individual data input for personalized cal-
culation of physical exertion. Personalized
programming captures detailed individual data
for activities ranging from walking to jogging and
other high-stress activities and increases the accu-
racy of data
related to calories
burned.
Digital Blood Pressure Monitor
“Spot Arm” HEM-1020
The HEM-1020 digital blood pressure monitor
automatically notifies users whether or not
their arm is in the correct position, which it
determines from the angle of the arm band.
Users can relax and
get a reading without
bending their elbow.
Expanding sales in developing countries,
capturing top Russian market share for
blood pressure monitors
HCB is aggressively investing to fortify its marketing capabilities in developing coun-
tries, primarily China, Russia, India, Mexico, and Brazil, where the standard of living
is rising and the growing number of people with lifestyle-related diseases is increas-
ing public awareness of health issues.
HCB is actively fortifying its worldwide business infrastructure and increasing
recognition of the Omron brand as it establishes footholds in growth markets. The
Company established a branch office in Russia in 2005 and reorganized its agency
network. In October 2008, HCB offered a lineup of blood pressure monitors that
succinctly matched the needs in the Russian market, and as quickly as March 2009
claimed top market share (research by RMBC). HCB also actively expanded its
sales network across China by adding three new service centers during 2008, and
now operates 20 marketing offices and 62 service centers. A marketing office was
also established in Mexico in February 2009, and a full-time manager was dispatched
from Japan to the marketing office in India. As we solidify our position in growth
markets, we are strengthening business infrastructure and raising the profile of
the Omron brand.