Omron 2009 Annual Report Download - page 41

Download and view the complete annual report

Please find page 41 of the 2009 Omron annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 96

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96

39
Hiroshi Fujiwara
Managing Officer
Company President,
Social Systems Solutions Business Company
What’s New
Business Strategy and Outlook for Fiscal 2009
Building up the social sensor solutions business and
advancing structural reform
We forecast a decline of 17.4% year on year to ¥66.0 billion
in net sales and a decrease of 25.3% to ¥4.0 billion in oper-
ating income in fiscal 2009.
We expect the sluggish business conditions and
restrained public investment trend to persist throughout
fiscal 2009 and lead to full-year sales declines for the railway
infrastructure systems and other businesses. While unfa-
vorable conditions persist, SSB management will continue
to reinforce its organizational structure and lay the ground-
work for a growth structure for the future. While continuing
to develop further system needs for enhancing security
and safety in the railway industry, we established the social
sensor solutions business.
The social sensor solutions business is developing sen-
sor technology for the social sector using technology
cultivated from its extensive operations in factory automa-
tion and other fields. Sensors located in public settings can
be used to identify and gather data on the movement and
changes in movement of people, automobiles, and other
objects. The data can then be used to support the creation
of safer and more secure communities.
SSB is also stepping up to the challenge to leverage the
strengths of the Omron Group to develop new markets for
the Group’s products and technologies. SSB is currently
making great strides in developing wider applications for
the Group’s image processing technologies. Image sen-
sors are being developed for various applications ranging
from improving safety in train stations by sensing the flow
of people and crowd congestion on train platforms, to
enhancing marketing and sales by identifying visitors to
commercial facilities, to identifying vehicles entering fac-
tory sites for theft prevention. (Refer to page 25.)
Non-Contact IC Card Automated
Ticket Gates
Non-contact IC-card automated ticket gates
instantly read information contained on an IC
card held above the machine. These new auto-
matic ticket gates control passenger access via
a non-contact IC-card system.
Bicycle and Pedestrian Sensors
Sensors are fundamental components for real-
izing Japan’s national Driving Safety Support
System. Mounted primarily at intersections,
sensors help prevent accidents involving bicy-
clists and pedestrians.
Segment Sensors—Marketing solutions
using face recognition technology in com-
mercial facilities
Sensors detecting movement in train stations and commercial
facilities contribute to optimal facility design and planning.
SSB launched “segment sensors” as its first foray into the social sensor market.
Introduced in fiscal 2008, segment sensors integrate Omron’s proprietary face
recognition technology with strategically positioned cameras, for example in entry-
ways or at commercial facilities. Using the images captured by the cameras, the
sensors identify and collect data on the age, sex, and other attributes of each visitor.
The increasing diversity in people’s lifestyles is changing the market landscape
from an age of “make it and someone will buy it” to an age in which buyers must
be provided with a motivation to purchase a product or they will not buy it.
Responding to this transformation is a major management issue in the retail industry.
It is becoming increasingly critical for store operators to accurately identify their
customers along with the changing trends in customer attributes and to implement
swift and astute adjustments to their product lineups. Segment sensors are pivotal
to meeting these needs.
SSB is also seeking to expand the applications for segment sensors outside the
retail industry. Solutions are under development for wider area coverage, such as for
the expanding commercial use of space inside train stations, and products using
image-sensing technology to
identify specific attributes
other than age and sex.
Monitoring of
traffic volume
Collection of
visitor data Collection of
event visitor data
Collection of
visitor data
Monitoring of
boarding
passengers
Social Sensing
Sensing
Female
Age range: 20s