Omron 2005 Annual Report Download - page 34

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CORPORATE SOCIAL RESPONSIBILITY
Since the establishment in 1959 of the company motto, “At work for a better
life, a better world for all,” Omron has emphasized the public character of
companies and carried out CSR activities in two spheres: business endeavors
and societal challenges. In the future as well, we aim to be a leading company
which will contribute to society’s sustainable development.
THE BASIC SPIRIT OF CSR
Under the basic idea that companies can be thought of as
public entities in the sense that their purpose of existence
is not only to seek profits but also to contribute to society,
Omron has been a forerunner in implementing CSR prac-
tice since its founding through the creation of social needs
(i.e., business activities) and activities as a corporate citizen
(i.e., social activities).
Now that we have entered the 21st century, the
Group’s CSR activities will focus on the societal challenges
which have been left behind in the rapid development of
the global economy up to now, such as challenges related
to energy, industrial waste, resources, food, and human
rights. Thus, in response to these challenges, we have
established a corporate responsibility plan based on three
main pillars: (1) Contribute to a better society through busi-
nesses operations, (2) Always demonstrate business
integrity in the promotion of corporate activities, and (3)
Tackle societal issues as a concerned party. While earning
the trust of all of our stakeholders, we aim to contribute to
the sustainable development of society.
Moreover, we have chosen the following four specific
areas for our CSR activities through fiscal 2007:
Four areas of Focus for CSR Activities through Fiscal 2007
1) Cultivation of social needs through our businesses oper-
ations
2) Strengthening legal compliance and corporate ethics
3) Respecting diversity in the workplace, especially by pro-
moting employment of and support for people with
disabilities, and by promoting the success of women in
the workforce.
4) Commitment to environmental conservation
Supporting the Employment of the Handicapped
through a “Best Matching of Machines to People”
Diversity is an up-and-coming challenge in society. A soci-
ety in which we recognize each other’s differences and
promote our individual strengths while compensating for
weaknesses must be built. Based on this awareness,
Omron has been actively assisting handicapped people
since even before legislation was passed covering the
employment of the physically and mentally challenged.
In particular, the Omron Group is aiming for the cre-
ation of a society that features a “best matching of
machines to people” in which machines work based on an
understanding of what people want; this is accomplished
through “sensing and control technology,” which is our
core competence. This management concept naturally
includes the realization of a society in which machines will
support handicapped people in their desire to do work.
Our Group not only provides workplaces for the handi-
capped; an important mission for us is to actively use our
core competence to prepare a working environment that
supports the handicapped in their efforts towards self real-
ization.
ENVIRONMENTAL MANAGEMENT
Basic Thoughts About Environmental Management
The Omron Group is of course working to reduce the bur-
den on the environment in its own activities as a “good
corporate citizen.” We see environmental problems as an
important management issue and are working to create
products and technology that will help in the preservation
of the environment. Our aim is to be a 21st century com-
pany that brings together ecology and economy. In other
words, this means the long-term maximization of corpo-
rate value and the realization of a sustainable society that
recycles.
Results Obtained in Fiscal 2004 and Plans for the Future
Based on this basic spirit, following the Environmental Dec-
laration made in 1998, the Omron Group established the
environmental management vision Green Omron 21 in May
2002. Since then, we have been actively tackling environ-
mental problems with specific goals to be achieved by
fiscal 2005. Looking at the results obtained in fiscal 2004,
not only did we achieve zero emissions at all of our domes-
tic production facilities through the complete recycling and
reuse of waste materials, but in response to the Restriction
of Hazardous Substances (RoHS) directive which will go
In 1972, Omron established Omron Taiyo
Co., Ltd, the first factory in Japan that cre-
ated an environment specially designed for
the employment of the physically handi-
capped.
We actively support handicapped people
participating in the Wheelchair Marathon
and the Handicapped Arts Festival.