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6 OLYMPUS Annual Report 2013 7OLYMPUS Annual Report 2013
Corporate Philosophy
We aim towards establishing fi rm ties with the society through the three IN’s.
The Olympus Group strives to realize better health and happiness for people by being an integral
member of society, sharing common values, and proposing new values through its business activities.
This “Social IN” concept is key to the basic Olympus philosophy underlying all our activities.
Social IN comes from Social Value IN the Company, a concept of incorporating social values into the
Company’s activities.
Recommit
Commitment to Compliance
At Olympus Corporation, we sincerely regret that past fi nancial accounting misconduct has
caused our customers and society enormous diffi culties and undermined stakeholder
confi dence. With this in mind, and in keeping with our company’s “Social IN” philosophy,
the new management team hereby declares our commitment as follows:
To regain stakeholder trust and to enhance corporate value, Olympus’ management is
committed to complying with all laws and regulations and respecting social norms at all times.
In the effort to achieve sustainable growth, the management team reaffi rms the importance
of laws, regulations and social norms and will work to foster a corporate culture where each
employee, as a member of the Olympus Group, will consider what is right and act in accordance
with our company’s guiding principles.
We will thoroughly investigate any violations to this commitment, past or present, taking
corrective actions and implementing preventive measures as necessary.
By transforming our organization, we aim to create new value for society, to improve
communication with all stakeholders, and to increase the transparency of our decision making.
We reaffi rm our basic mission of creating value for society through innovative technology, quality
products and unparalleled service, and we pledge that all employees of the Olympus Group will
make a concerted effort to help people worldwide lead healthier and more fulfi lling lives.
Corporate Philosophy / Corporate Management Policies / Key Technologies
Corporate Management Policies
Under the new management structure, we have designated three corporate management policies:
“Back to Basics,” “One Olympus,” and “Profi table Growth.” Expressing regret for our past
misconduct, we aim to achieve growth with profi tability by adopting “Back to Basics” as the principle
behind all our actions and strategies. We will make a concerted effort to share values and goals
among all our employees around the world with the aim of building “One Olympus.”
Key Technologies
Olympus has defi ned the Medical Business, the Life Science & Industrial Business, and the Imaging
Business as core businesses.
Olympus has developed technical prowess borne out of the cutting-edge optical and imaging
technologies developed in the Imaging Business, optical technologies cultivated over years of operation
in the Life Science & Industrial Business, and other technologies. These key technologies will be adapted
to the Medical Business and other businesses to support the growth of the Company. Further, we will
create technologies with assured value in this area to boost the corporate value of the new Olympus.
Core Businesses Supported by Key Technologies
Value creation Technology development
Optical
Technology
Optical Measurement Technology /
Advanced Optical Technology /
Next-Generation Optical
Design Technology
Electronic Imaging
Technology
Imager Technology / Key Digital
Imaging Technology / High-Speed
Communication Technology /
System LSI
Precision
Technology
Precision Control Technology /
Precision Mounting Technology /
MEMS Technology /
Miniature Devices
Biological Based
Technology
Live Cell Analysis Technology /
Cell Separation, Cell Culture,
and Evaluation Technology /
Gene Transfer Technology
Imaging
Driver of optical and
imaging technologies and
the Olympus brand
Life Science &
Industrial
Driver of optical
technologies
and growth
Medical
Driver of profi t
and growth
Business Domains (Core Businesses)
Key Technologies
Corporate Philosophy