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42 OLYMPUS Annual Report 2013 43OLYMPUS Annual Report 2013
Review of Business Segments
(Millions of yen)
Years ended March 31 2011 2012 2013
Operating Results
Net Sales 131,417 128,561 107,638
Operating Expenses 146,436 139,321 130,711
Operating Loss (15,019) (10,760) (23,073)
Operating Margin (%) — — —
Sales by Product
Digital Cameras 116,864 115,237 95,101
Domestic 22,330 27,333 27,234
Overseas 94,534 87,904 67,867
Others 14,553 13,324 12,537
Domestic 3,757 4,018 4,126
Overseas 10,796 9,306 8,411
Segment Data
R&D Expenditures (¥ Billion) 11.7 9.6 10.2
Capital Expenditures (¥ Billion) 4.8 5.2 3.1
Number of Employees* 13,246 11,644 8,180
* Including average number of temporary employees
Olympus provides products that overturn the conventional wisdom of mirrorless cameras and open up new possibilities
in photography, such as the OM-D mirrorless camera incorporating new mirrorless and electronic viewfi nder technologies
and the compact, lightweight PEN series of mirrorless cameras. Olympus will continue its quest to increase the fun of
photography and audio recording and listening by offering groundbreaking digital cameras and voice recorders.
Main Areas and Products
Digital Cameras
Digital single-lens cameras, compact
digital cameras, digital camera related
products, digital camera lens barrels,
optical components
Others
IC recorders, binoculars
14.5%
Digital Cameras
88.4%
Others
11.6%
Japan
29.1%
North America
15.6%
Europe
29.7%
Asia /
Oceania
23.0%
Others
2.6%
IMAGING
BUSINESS
Restructuring of the Imaging Business
Construct cost structure appropriate for business scale
Minimize risks in compact
camera operations
Focus resources on high-margin
mirrorless cameras
Improve responsiveness to
market changes
Significantly reduce business scale
and limit risk
Focus allocation of management resources
on mirrorless cameras
Respond swiftly and objectively based
on monitoring findings
Substantially reduce number of compact camera
models (cease production of low-priced models)
Reduce target for compact camera sales volumes
to half of FY2013’s target (FY2014 forecast: 2.7
million units)
Focus management resources on major cities
where mirrorless camera demand is expected
to grow
Accelerate investment in sales channels highly
suited to mirrorless cameras
Monitor plan progression in timely manner
Make Companywide decisions based on
objective viewpoints
P. 4 5
Composition (Fiscal year ended March 31, 2013) LS-14 linear PCM recorder
OLYMPUS PEN E-P5 mirrorless camera
M.ZUIKO high-grade portrait lens DIGITAL
ED 75mm F1.8
OLYMPUS STYLUS TG-2 Tough compact
digital camera
OLYMPUS STYLUS XZ-2
compact digital camera
Share of
Net Sales
(Consolidated net sales)
Share of
Net Sales
by Product
Share of
Net Sales
by Region