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We are creating a system to roll out models
after selecting the electrical drive system that
is best suited for each market.
As a leader in electric vehicles, Mitsubishi Motors has accumu-
lated a host of electric vehicle technologies, which are appli-
cable to PHEVs and hybrid vehicle systems. We plan to leverage
these successes by introducing a PHEV in  scal 2012. We are
also developing hybrid vehicles, which we expect to complete
by  scal 2014. While carefully monitoring individual market
trends, we plan to introduce these new models sequentially
and select the electrical drive systems that are optimal for their
launch markets.
In Europe and other mature markets, the European debt
crisis and other factors have led to economic stagnation and
redoubling an emphasis on affordability. Meanwhile, demand
remains robust in the ASEAN region and other emerging
markets, and an environmental orientation is growing more
pronounced. In line with these trends, for the electrical vehicle
models we launch from  scal 2014 onwards we will select the
best electrical drive system for each segment, taking into overall
account such factors as cruising range, price receptivity and
infrastructure.
Our policy is to roll out zero-emission electric vehicles in the
minicar and compact car categories, which are used to travel
relatively short distances, are smaller and have a limited cruising
range. In compact sedans, meanwhile, we plan to develop hybrid
vehicles for emerging markets, where demand is expanding
and environmental awareness is growing. In addition to being
competitive pricewise, these models require no charging infra-
structure. In the SUV category, where cruising range demands
are high, we will offer plug-in or other hybrid vehicles. Our deci-
sion of whether to introduce PHEVs or hybrid vehicles will take
into consideration such factors as the principal sales regions of
individual models and price receptivity.
Mitsubishi Motors has developed a technology base span-
ning three types of electrical drive systems: electric vehicles,
PHEVs and hybrid vehicles. We will create a structure that
enables us to introduce different types of eco-cars to match the
needs of individual markets.
Rollout Schedule for Vehicles Equipped with Electrical Drive Systems
FY2011 FY2012 FY2013 FY2014 –FY2016
MINICAB-MiEV,
Commercial mini EV
Plug-in hybrid vehicleElectric vehicle
Outlander-based
plug-in hybrid vehicles
Mini-truck EV
Introduce Seven Models with
Electrical Drive Systems in
the Three Years
from Fiscal 2014 to Fiscal 2016
Mini-truck EVMITSUBISHI Concept PX-MiEV II
Equipped with the Mitsubishi Plug-in Hybrid System
MITSUBISHI MOTORS CORPORATION
Annual Report 2012 7