Mitsubishi 2012 Annual Report Download - page 4

Positioning  scal 2012 as a year for sowing
the seeds of future growth, we will engage in
initiatives to increase sales and pro ts.
Fiscal 2011 was an extremely dif cult year for Mitsubishi Motors. In addition to a
worsening business environment stemming from the European debt crisis and his-
torically high levels of yen appreciation, our business was affected by such natural
disasters as the Great East Japan Earthquake and  ooding in Thailand, suspending
production at factories in Japan and overseas.
Under these conditions, all employees pulled together on the production front,
and thanks to their cooperation and valiant efforts by parts manufacturers and other
parties, we were able to achieve a swift recovery. This result recon rmed our faith in
the strength and resilience of Japanese manufacturing.
Taking to heart the lessons learned through these calamities, they have also af-
forded us the opportunity to conduct a sweeping review of our operations.
We faced this host of dif culties in our operating environment in the  rst year
of our three-year med-term business plan, “Jump 2013,” which commenced in
 scal 2011. Nevertheless, we forged ahead in line with our basic policy of “Growth
and Leap Forward,” working resolutely toward the unchanged targets set in “Jump
2013.” Speci cally, we commenced production of the all-new Mirage at our plant in
Thailand, and through the global rollout of electric vehicles pursued thorough mea-
sures to bolster pro ts by concentrating management resources on emerging market
and environmental initiatives. As a result, we succeeded in boosting income and
surpassing our initial pro t targets.
In  scal 2012, we will sow the seeds for future growth and further sales and
pro t increases. To reach the targets set in “Jump 2013,” we will aggressively pro-
mote measures targeting emerging markets and environmental initiatives in the areas
of product development, production and sales.
Our primary initiatives for  scal 2012 are to roll out the Mirage on a global scale
and introduce new models such as the next-generation Outlander and a plug-in
hybrid electric vehicle (PHEV). We will expand local production in emerging markets,
including Thailand, China and Russia, and we intend to make steady progress on
expanding sales in line with “ASEAN Challenge 12” (See Feature 1 on pages 10–13).
Mitsubishi Motors wishes to sincerely thank all its stakeholders—including share-
holders, customers, business partners and employees—and ask for their ongoing
support and guidance in the years ahead.
September 2012
To Our Shareholders and Stakeholders
MITSUBISHI MOTORS CORPORATION
Annual Report 2012
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