Mitsubishi 2012 Annual Report Download - page 12

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Mitsubishi Motors’ state of development in
the ongoing ASEAN growth market
The automobile market in the  ve main ASEAN countries
(Thailand, Indonesia, the Philippines, Malaysia and Vietnam)
is growing apace. According to the June 2011 edition of IHS
Automotive, the market’s sales volume had risen from 1.66 mil-
lion vehicles in 2007 to 2.29 million in 2010. By 2013, sales are
forecast to expand to 2.73 million units.
In recent years, Mitsubishi Motors’ sales volume has risen
substantially, in tandem with the ASEAN region’s growth.
Excluding Indonesia, where our sales have traditionally been
strong, our market share doubled in each of these countries
between  scal 2009 and  scal 2011. Mitsubishi Motors’ share
Feature 1: Undertaking the “ASEAN Challenge 12,” Our Business
Expansion Strategy in the ASEAN Market
Mitsubishi Motors considers the ASEAN region a key market that will serve as an engine of growth over
the long term. Accordingly, we are working to further increase sales in this market. In line with this policy,
we have formulated “ASEAN Challenge 12,” a business strategy that calls for us to boost local production
in  ve major countries in the ASEAN region, and boost our market share in this region to 12% by 2015.
Market Size (Sales Volume) in Five Main ASEAN Countries
(Thousands of units)
1,660
1,860
1,710
2,290 2,410 2,610
2,730 2,860 3,020
Source: Total demand data is from the June 2011 edition of IHS Automotive.
Models include passenger cars and compact commercial vehicles (excluding trucks and buses).
0
1,000
2,000
3,000
4,000
201520142013201220112010200920082007
+32%
Actual Forecast
MITSUBISHI MOTORS CORPORATION
Annual Report 2012
10