Mitsubishi 2012 Annual Report Download - page 27

Main activities
1. Support for the Next Generation
l Automobile Information Service for Children
This service provides a toll-free phone number for elementary
school students to use to ask questions about cars, and also
answers children’s questions using a special e-mail contact
point. On our home page, we provide video footage that offers
virtual tours of our plants, and we have a website specically
for children called Children’s Car Museum that helps kids enjoy
learning how electric vehicles are arranged.
l Hands-on Lesson Program
The Hands-on Lesson Program is based on the concept of
enabling children to enjoy learning by experiencing the “real
thing.” MMC employees visit children mainly at elementary
schools close to MMC places of operation to give hands-on
lessons on topics such as the environment centered on test rides
in the i-MiEV electric vehicle, and car design, with guidance
from designers and
modelers. In scal 2011,
we conducted 62 classes
for 4,554 children, bringing
the cumulative number
of participants to some
17,500.
l Company Learning Visits
MMC hosts visits by junior high school students during eld
trips or integrated study time to help them learn about the
Company. In scal 2011, 50 students from ve schools visited
our headquarters in Tokyo. They discussed product planning,
design, the environment, electric vehicles and other topics
directly with MMC employees doing actual work in those areas.
Responsibility to Society
As a good corporate citizen, Mitsubishi Motors aims to contribute to the
development of a sound and sustainable society.
Masao Omichi
Senior Executive Ofcer, Chief Environmental Strategy Ofcer,
Corporate General Manager of CSR Promotion Ofce and Assistant to President
2. Trafc Safety
l Car School
MMC has been running the Car School program as part of its
safe driving educational activities. Participants overcome their
anxieties and concerns and learn and enjoy driving together
with instructors in the course of studying driving techniques,
automobiles, safety and other topics.
3. Environmental Preservation
l The Pajero Forest
MMC has named an approximately three-hectare area of
mountain forest in Hayakawa-cho, Yamanashi Prefecture as
“Pajero Forest,” and has been working to preserve and cultivate
the forest. Employees and their families participate through
volunteer activities, helping to cut away undergrowth and thin
wooded regions. They also interacted with members of the local
community through such activities as building birdhouses for
wild birds and making soba noodles.
4. Participation in Local Communities
l Factory Tours
The Nagoya Plant, Powertrain Plant (Kyoto Plant, Shiga Plant),
Mizushima Plant and Pajero Manufacturing Co., Ltd., have
opened up their production lines and other facilities to local
elementary schools and residents as a place for social study. In
scal 2011, some 43,000 students visited these facilities.
5. Others
l Mitsubishi Motors STEP Donation Program
Employees of the Mitsubishi Motors Group can choose to
donate a xed amount to the fund from their monthly paycheck
and bonuses. The money raised is used to support corporate
citizenship activities on a continuous basis, including for
reconstruction following the Great East Japan Earthquake.
MMC is tackling four key themes with respect to corporate citizenship activities: support for the next generation, trafc safety,
environmental preservation, and participation in local communities. These are being promoted as MMC’s “STEP” corporate citizenship
activities based on our corporate philosophy.
1. Support for the next generation Supporting the education of the next generation to create a prosperous future.
2. Trafc safety Contributing to trafc safety education and the promotion of safe driving to create a zero-
accident society.
3. Environmental preservation Contributing to preservation of our precious global environment.
4. Participation in local communities Contributing to the revitalization and development of regional communities.
MITSUBISHI MOTORS CORPORATION
Annual Report 2012 25