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Despite a dif cult operating environment,
income increased, surpassing our pro t targets.
In  scal 2011, the  rst year for “Jump 2013,” we sought vigor-
ously to achieve “Growth and Leap Forward” by concentrating
business resources in emerging markets and environmental ini-
tiatives, reforming the cost structure, pursuing business alliance
opportunities for pro t increases and reinforcing our business
foundation.
As a result of these efforts, we succeeded in exceeding our
initial pro t targets during the  rst year despite the numerous
dif culties that beset the automobile industry: the impact of the
Great East Japan Earthquake,  ooding in Thailand, the European
debt crisis, yen appreciation and sharply higher raw materials
prices. Net sales decreased ¥21.2 billion year on year, to
¥1,807.3 billion, due to the impact of yen appreciation, but op-
erating income grew ¥23.4 billion, to ¥63.7 billion, as we revised
our product mix and strove to curtail raw materials costs, and net
income expanded ¥8.3 billion, to ¥23.9 billion. On the opera-
tional front, sales volume (retail) rose 14,000 units year on year,
to around 100,001,000 units, driven by sales in ASEAN and other
overseas markets. We also racked up a steady string of successes
in bolstering our strengths by preparing to commence production
of the all-new Mirage in Thailand and making the decision to
discontinue local production at a European production facility.
Fiscal 2011 Highlights
Sales volume (retail) was 1,001,000 units, up 1% year on year, owing to increased sales
in the ASEAN, North American, and Central and South American markets.
Net sales slipped 1%, to ¥1,807.3 billion.
Operating income surged 58%, to ¥63.7 billion.
Net income rose 53%, to ¥23.9 billion.
Income increased as a result of a higher sales volume, improved product mix and the effect of cost reductions
FY2011FY2010
Japa
n
North America
Europe
Asia and
Other Regions
(Thousands of units)
Sales Volume (Retail) by Region
218
511
987
164
94 218
1,001
152
106
525
Net Sales
0
750
1,500
2,250
3,000
20112010200920082007
(Billions of yen)
2,682.1
1,973.6
1,445.6
1,828.5 1,807.3
(FY)
0
30
60
90
120
20112010200920082007
Operating Income
(Billions of yen)
(FY)
108.6
3.9
13.9
40.3
63.7
Total Assets/Net Assets
(Billions of yen)
(FY)
0
500
1,000
1,500
2,000
20112010200920082007
1,609.4
328.1 223.0 234.5 248.1
328.1 223.0 234.5 248.1 265.6
1,138.0
1,258.7 1,312.5 1,321.3
Net assetsTotal assets
Net Income (Loss)
(Billions of yen)
(FY)
0
10
20
30
40
20112010200920082007
34.7
-54.9
4.8
15.6
23.9
Looking Back on the First Fiscal Year of
“Jump 2013,” Our Mid-Term Business Plan
MITSUBISHI MOTORS CORPORATION
Annual Report 2012 5