Mitsubishi 2012 Annual Report Download - page 15

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Robust ongoing growth in the Thai market
For Mitsubishi Motors, Thailand is an attractive market that
offers robust growth. In  scal 2011, our plants were fortunately
unharmed by the  ooding that hit the country in October, but
many of our business partners sustained damage. Consequently,
we were forced to suspend production for approximately one
month, as the supply of certain parts was interrupted. Even so,
favorable sales of the Triton and Pajero Sport led to a solid 55%
year-on-year increase in sales volume, to 74,000 units.
Having recovered from the  ood damage, the resilient
Thai economy is expected to continue growing. We expect our
sales volume to rise steadily in line with this expansion. Sales
are proving favorable for the Mirage, which launched there in
March 2012. As of August 31, orders exceeded 36,000 vehi-
cles—greatly outpacing our expectations—and we believe these
conditions will continue into the future.
MMTh’s third factory
Reinforcing production activities
Even among the  ve main ASEAN countries, Thailand is note-
worthy for being a vital production and export hub to the
global marketplace. MMTh’s production facilities in the Laem
Chabang industrial complex southeast of Bangkok adjoin a port
that can be used to export  nished vehicles. In addition to the
rst and second plants, which span 1.06 million square meters
and produce the Triton, Pajero Sport and Lancer EX, we com-
pleted a third factory in April 2012 to manufacture the Mirage.
As well as exporting built-up vehicles, MMTh has a component
factory for knockdown production.
In scal 2011, MMTh’s total production capacity was
220,000 units, including vehicles for sale in Thailand and export
production. Through ef cient investment and by reinforcing our
production base, we plan to increase this capacity by 240,000
units, to 460,000 built-up vehicles, enabling the company to
meet growing demand for commissioned production and Mit-
subishi Motors’ increased sales volume.
Mitsubishi Motors’ Sales in Thailand
0
40
80
120
160
2012
(Target)
20112010200920082007
0.0
2.5
5.0
7.5
10.0
(Thousands of units) (%)
4.3%
27 19 23
48
3.5%
4.0%
5.6%
9.1%
74
135
Sales volume (retail)
Market share
Plans to Raise Production Capacity
(Built-up Vehicles) at MMTh
0
150
300
450
600
2013 (Target)2010 (Actual)
(Thousands of units)
(FY)
Focusing Our Management Resources in Thailand, a Market with Strong
Growth Potential and MMC’s Most Important Global Production Hub
MITSUBISHI MOTORS CORPORATION
Annual Report 2012 13