Mitsubishi 2012 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2012 Mitsubishi annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 64

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64

Performance in  scal 2011
During the  rst half of  scal 2011, registered vehicle sales volume in Japan was
down 21% year on year. Thanks to the re-introduction of eco-car incentives in the
second half, however, sales volume was up for the  scal year as a whole. Sales
of minicars declined year on year, partly because few vehicles in this category are
subject to eco-car subsidies. Accordingly, total sales volume for registered vehicles
and minicars came to 152,000 units, down 12,000 units, or 7%.
Net sales fell ¥6.2 billion year on year, or 2%, to ¥357.1 billion. Meanwhile,
operating income rose ¥1.7 billion, to ¥6.8 billion, owing to ongoing cost-cutting
efforts.
Outlook for  scal 2012
We introduced the all-new Mirage in Japan in August 2012, and plan to launch
the next-generation Outlander in autumn. Furthermore, sales of the high-end
Proudia sedan and the Dignity luxury sedan commenced in July. Other moves in
scal 2012 will include initiatives to reinforce sales of electric vehicles, such as our
new-generation electric vehicle, the i-MiEV, and the MINICAB-MiEV, a light com-
mercial electric vehicle, further cultivating a brand image that equates Mitsubishi
with electric vehicles.
Due to the introduction of new models, in  scal 2012 we forecast a sales
volume in Japan of 167,000 units, up 15,000 from  scal 2011. We are targeting
net sales of ¥405.0 billion, up ¥47.9 billion year on year, and operating income of
¥7.0 billion, an increase of ¥0.2 billion.
Japan
Net Sales
0
100
200
300
400
(FY)
2012
(Forecast)
2011201020092008
(Billions of yen)
398.4
368.5 363.3 357.1
405.0
Operating Income (Loss)
2012
(Forecast)
201120102009
(FY)
2008
-20
-10
0
10
20
(Billions of yen)
-15.1
-1.2
5.1 7.0
6.8
Sales Volume (Retail)
0
50
100
150
200
(Thousands of units)
164 167
152
2012
(Target)
20112010
Mirage
Outlander
We are working to augment sales by introducing new vehicles,
such as the all-new Mirage and the next-generation Outlander.
Seiichi Ohta
Managing Director, Head Of cer of the Headquarters, Domestic Sales Group Headquarters
MITSUBISHI MOTORS CORPORATION
Annual Report 2012 17