Mitsubishi 2012 Annual Report Download - page 8

Message from the President
 The All-New Mirage
We are commencing the full- edged
rollout of this global strategic model.
The all-new Mirage is a global compact car developed to be
highly fuel ef cient, affordable and compact (easy to drive),
the ideal characteristics sought in a compact, thereby meeting
the needs both in emerging countries as an entry-level car and
advanced markets as an “eco-car.”
Full production of the model has commenced at the third
factory in Thailand, which was completed in March 2012.
Following rollouts in Thailand and other ASEAN countries and
Japan, the Mirage will be successively introduced in Europe,
Australia and other regions. The Mirage is the most fuel-ef cient
eco-car in Thailand; exceeding the requirements for the Thai
government’s eco-car classi cation. This achievement has been
well received by the Thai people; over 36,000 orders had already
been received for the Mirage in Thailand as of August 31, 2012.
In Japan, we are introducing the Mirage as having the high-
est fuel ef ciency among registered gasoline cars, at 27.2km/L
(measured via Japan’s JC08 mode*).
 We will introduce and roll out new models in
response to demand in emerging markets and
accelerate our environmental initiatives.
Mitsubishi Motors is proactively pursuing product development
in line with its emerging market and environmental initiatives.
One aspect of these efforts is the global rollout of the all-new
Mirage, which launched in March 2012 in Thailand, where it is
being well received. In July 2012, we also commenced sales in
Russia of our new eco-SUV model, the next-generation
Outlander, which tops its class in terms of fuel ef ciency and
low CO2 emissions. We plan to roll out this model on a global
basis going forward. Based on the Outlander, we also plan to
introduce new electric vehicles with plug-in hybrid systems, as
well as mini-trucks. Meanwhile, we have received from Nis-
san Motor under an OEM agreement the Proudia, a high-end
sedan, and the Dignity luxury sedan. We began offering both
models in Japan in July 2012.
 The Next-Generation Outlander
We are rolling out this next-generation
eco-SUV globally.
The next-generation Outlander, which achieves best-in-class
levels of fuel ef ciency and low CO2 emission levels, is character-
ized by its outstanding environmental performance and sophisti-
cated safety features employing advanced safety technology.
The European-spec model is equipped with either our all-
new MIVEC engine or a clean diesel engine that achieves a low
14.9 compression ratio. The model boasts best-in-class environ-
mental performance, meanwhile, through the Auto Stop & Go
idling stop system, reduced vehicle weight and improved aero-
dynamics. High-end safety features include the Forward Crash
Mitigation System (FCM), Adaptive Cruise Control System (ACC)
and Lane Departure Warning System (LDW).
We have begun our European rollout of the Outlander from
Russia. Going forward, we plan to expand the launch globally
into Japan, China, Australia, North America and other countries.
Mirage Outlander
Product Development Initiatives
Initiatives in Fiscal 2012 to Achieve “Growth and Leap Forward”
* An official method of measuring vehicle fuel consumption introduced by the Japanese government.
MITSUBISHI MOTORS CORPORATION
Annual Report 2012
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