Mercedes 2002 Annual Report Download - page 69

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The international “Mobile Kids” project teaches children between the
ages of eight and twelve to use their bicycles, skateboards and kickboards
with more awareness and safety.
DaimlerChrysler’s Social Responsibility |63
In 2002, the DaimlerChrysler Corporation Fund
provided financial support for “Degas and the Dance,”
an extra-ordinary exhibition at the Detroit Institute of
Arts of masterpieces by the Impressionist artist, Edgar
Degas. The paintings, drawings and sculptures in this
unique exhibition were loaned by 97 art collections in
eleven countries.
First DaimlerChrysler social-responsibility report
In order to better present the many social projects
sponsored by DaimlerChrysler, the company published
its first social-responsibility report in November 2002.
“Social Responsibility – A Commitment to the Future”,
which can also be downloaded from the Internet at
www.daimlerchrysler.com, provides in-depth information
on our efforts to improve opportunities for young
people, promote dialogue and cooperation with univer-
sities and training centers, support social initiatives,
promote environmental-protection projects, and
sponsor the arts and culture throughout the world. It
also describes DaimlerChrysler’s activities in this field
at several locations where the company does business.
Mobility: road safety for everyone
As an automaker, DaimlerChrysler is especially con-
cerned with traffic safety. Thanks to a number of tech-
nical innovations ranging from the airbag to the night
vision system, the company is close to realizing its
vision of “accident-free driving.” In addition, we want
everyone – and children and teenagers in particular
– to know how to behave properly in traffic situations.
In addition to our participation in the Global Road
Safety Partnership in conjunction with the World Bank,
DaimlerChrysler initiates its own projects. One of them,
the “Fit for a Kid” project in the United States, shows
parents how to properly install and use child-safety
seats. The global MobileKids project meanwhile
provides children between eight and twelve with traffic-
safety information.
Technology and innovation
DaimlerChrysler sets great importance in attracting
qualified young professionals to work in research
and technology, so we try to contact young people at
an early stage in their career.
The best known competition for up-and-coming
scientists in Germany is “Young Researchers”, in which
DaimlerChrysler offers the Prospects Forum for national
winners and runners-up. DaimlerChrysler also believes
it has a social responsibility to encourage dialogue
among universities, the business community, and up-
and-coming scientists and researchers.
DaimlerChrysler is convinced that the prospects for
technical professions are excellent, and therefore the
company was actively involved in Baden-Württemberg’s
Young Women’s Technology Day 2002 for female
students from grades nine through twelve. The company
was one of its main sponsors and offered a program
of its own as well. DaimlerChrysler’s involvement in such
projects is designed to interest young women in a
career in technology, an area where they are traditionally
underrepresented.