Mercedes 2002 Annual Report Download - page 43

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The updated Mercedes-Benz Sprinter appeals with a new design
and a world first. The Sprinter is the first van series worldwide for which
all models can be supplied with the ESP electronic stability program.
The most important new model in 2002 was the
Actros, which had its premiere at the International
Auto Show (IAA) in Hanover and was well received by
customers and automotive journalists. Its distinctive
characteristics are its more powerful engines, a new
axle and suspension concept, improved aerodynamics
and a redesigned driver’s cab.
Mercedes-Benz Vans still leads the field
The Mercedes-Benz Vans business unit sold 236,600
vehicles worldwide in 2002, nearly matching the figure
for 2001. With a market share of 18% (2001: 19%) in the
segment of 2 to 6 metric tons, Mercedes-Benz Vans is
still the market leader in Western Europe. Whereas the
Sprinter was able to maintain its strong market position
in the heavy vans segment, in the segment of mid-size
vans the market share of the Vito decreased due to the
model changeover scheduled for 2003.
In the spring of 2002, DaimlerChrysler introduced the
new Vaneo, which is positioned as a premium product
in this segment.
The updated Sprinter model was introduced at the
International Auto Show (IAA) in Hanover in September
2002. This new model is more attractive and, thanks
to longer service intervals, more economical. Another
new feature is the Electronic Stability Program (ESP).
DaimlerChrysler is the first vehicle manufacturer to offer
this system in this van segment. To strengthen its
presence in the US van market in early 2003, Daimler-
Chrysler plans to offer the Sprinter, which has been
sold successfully in the US under the Freightliner brand
name since the middle of 2001, as a Dodge brand
vehicle as well. We also plan to launch the Sprinter in
Canada and Mexico.
The licensing agreement with Volkswagen AG for
the production of the Sprinter van by Volkswagen was
renewed to cover successor models as well.
02/01
in %
1,000
Units
Unit Sales 2002 1
1 Wholesale figures (including leased vehicles)
2 Including the Mitsubishi L200 pickup and the Mitsubishi Pajero in South Africa
3 Including schoolbuses by Thomas Built Buses and bus chassis by Freightliner
World
of which: Vans 2
Trucks 3
Buses
Unimogs
Europe
of which: Germany
Western Europe
(excluding Germany)
of which: France
United Kingdom
Italy
NAFTA
of which: United States
South America
(excluding Mexico)
of which: Brazil
Asia
485
246
212
25
2
287
103
162
32
33
23
118
100
37
30
24
-2
-5
+3
-8
- 23
-2
-3
-5
- 10
+14
+4
+11
+12
- 14
- 12
-8
Commercial Vehicles |37