Mercedes 2002 Annual Report Download - page 34

Download and view the complete annual report

Please find page 34 of the 2002 Mercedes annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 166

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166

28 |Chrysler Group
Extended powertrain warranties
In July 2002 Chrysler Group introduced an industry-
leading warranty for the powertrains of Chrysler, Jeep®
and Dodge vehicles for seven years or 70,000 miles
(7/70). The warranty covers engines, transmissions/
transaxles, transfer cases and axles, is fully transferable
to subsequent owners, and is given on all new Chrysler
Group vehicles purchased or leased.
Strengthening Chrysler’s competitive position
After making good progress with the turnaround plan,
Chrysler Group is establishing its long-term strategy for
the future. Its purpose is to set Chrysler Group apart
from the competition and turn it into a new company.
This approach combines the legendary creativity of
Chrysler Group with new processes and cost structures
and enhanced quality awareness in order to achieve
a substantially stronger competitive position. Chrysler
Group will focus on gaining product leadership in
its market segments, taking advantage of its reputation
for eye-catching design and its ability to consistently
build innovative and segment-defining vehicles.
Furthermore, the resources available within the Daimler-
Chrysler Group and from our alliance partners,
Mitsubishi Motors Corporation and Hyundai Motor
Company, will be mobilized to increase the competitive-
ness of Chrysler Group products. Key elements in this
context will be sharing technologies and combining pur-
chasing. With this new strategic focus Chrysler Group
expects to increase sales by one million units over the
next decade, despite a difficult market environment,
and to achieve a sustained improvement in profitability.
The Jeep®Cherokee combines excellent off-road abilities with
extremely capable on-road qualities.
02/01
in %
1,000
units
Unit Sales 2002 1
1 Shipments (including leased vehicles)
2 Including the PT Cruiser
2,823
684
672
559
908
2,277
254
120
172
+2
-2
+13
-6
+4
+4
+5
-10
-8
Total
of which: Passenger cars
Light trucks
Minivans
SUVs 2
United States
Canada
Mexico
Rest of the world