Mercedes 2002 Annual Report Download - page 38
Download and view the complete annual report
Please find page 38 of the 2002 Mercedes annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28 -
29 -
30 -
31 -
32 -
33 -
34 -
35 -
36 -
37 -
38 -
39 -
40 -
41 -
42 -
43 -
44 -
45 -
46 -
47 -
48 -
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
 |
 |
32 |Chrysler Group
Harnessing Mopar as the fourth brand
of Chrysler Group
At the Specialty Equipment Market Association (SEMA)
trade show in November 2002, Chrysler Group
announced that Mopar, Chrysler Group’s parts and
accessories brand, is to be more effectively positioned
as a specialist for enhancing and individualizing motor
vehicles. Mopar expects to attract customer interest
with the introduction of Mopar Speedshops, a concept
for in-dealership accessories and customization stores
(stores-within-stores).
This enhanced visibility and wider availability of
Mopar performance parts at Chrysler, Jeep®and Dodge
dealerships will enable customers to add their own
personal touches – an increasingly popular option for
US car buyers under twenty-five years of age.
Chrysler Group has adopted a three-pronged ap-
proach to promote the sales of high-value automotive
accessories:
– Offering a number of niche vehicles designed and
customized by Chrysler Group’s Performance Vehicle
Operations Team, such as the Dodge SRT-4, the
Dodge Ram SRT-10 and the Dodge Viper SRT-10.
– Close cooperation with the top after-market special-
ists to demonstrate that Chrysler Group vehicles
are the best choice for customization.
– Supplying Mopar parts and accessories through the
dealerships.
In this way Chrysler Group utilizes the potential of
the accessories business to fulfill customers’ wishes
and enhance customer loyalty.
Pioneering automotive concepts
At the most recent Pebble Beach Concours d’Elegance
in August 2002, the Chrysler brand presented the first
vehicle in its next generation of trend-setting concept
cars, the Chrysler California Cruiser. This all-new vehicle
builds on the uniquely American blend of unusual
design and maximum practicality which has made the
Chrysler PT Cruiser so popular. As a versatile all-round
vehicle with an innovative rear hatch and a multi-function
interior, the Chrysler California Cruiser builds on what
owners love about their PT Cruisers.
Additional concept vehicles at the Los Angeles and
Detroit shows earlier this year were designed to
highlight the Dodge brand. The Dodge Durango and
Dodge Magnum are two important production-intent
models that significantly underscore Dodge’s strong
brand values across the brand’s entire product line.
Other concept vehicles included the Dodge Avenger,
Dodge Kahuna and the Dodge Tomahawk – a motor-
cycle study powered by a 500-horsepower Viper V-10
engine.