Marks and Spencer 2013 Annual Report Download - page 24

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Strategic review
Focus on the UK
Marks and Spencer Group plc Annual report and financial statements 2013 22
DELICIOUS
Food continued A record Christmas
We launched over 250 new Christmas
lines and had our best ever week for party
food in the lead-up to Christmas, selling
2.2 million packs. We sold almost
1.1 million fresh turkeys, crowns and
joints and over 24 million mince pies.
CUSTOMER INSIGHT
“I want M&S to
make it easy
for me to enjoy
delicious healthy
food. I don’t
want it to feel
like a diet.”
Fresh produce whatever the weather
As wet weather threatened crucial
Christmas crops, we worked closely
with our suppliers. The Haines family –
who have supplied M&S for 30 years
– were able to protect the crop on their
Cotswold farm thanks to its relatively
sheltered position, helping us ensure we
had plenty of sprouts for our customers.
Sales of sprouts this festive season were
up 100%.
Healthy eating
We supported customers’
healthy eating choices,
adding new lines to our
market-leading Fuller Longer
and calorie-controlled count
on us™ ranges. We also
launched our Delicious &
Nutritious range, inspired by
vibrant cuisines from around
the world. All meals contain
health boosting ingredients
such as seeds and
wholegrains.