Marks and Spencer 2013 Annual Report Download - page 13

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Castle Donington
Our fully mechanised
900,000 sq ft e-commerce
distribution centre is the
UK’s largest. It has the
capacity to process and
ship up to a million products
per week to customers’
homes and M&S stores
across the country.
New Home
concept
With clearer
segmentation and a
more multi-channel
approach our new
M&S Home concept
drove a reappraisal
of the offer. The
new format is now
featured in 33 stores.
iPhone app
Sales via mobile
increased 200% this
year, following the
launch of our first
transactional iPhone app.
It had received over
580,000 downloads by
the year end.
Perfectly edited
Our Perfectly campaign
brought together a carefully
edited collection of the
iconic quality wardrobe
staples that set M&S apart.
Each ad offered easy
style advice, showing
different ways to wear
these key items.
New
Responsible
Retailer of the Year
In recognition of the scale
of our eco and ethical
programme’s
achievements, M&S was
named Responsible
Retailer of the Year at the
World Retail Awards in
September 2012.
Golden Bell
The Shanghai region is
one of our strategic
international markets. We
expanded our presence
here with the opening of
our 4,500 sq m flagship
store at Golden Bell Plaza
– one of the region’s most
popular shopping
destinations – giving us a
total of 14 stores.
Reaching more
customers
We are extending
our reach across
new and existing
markets through our
online development.
Following launches in
Germany, Spain,
Austria and Belgium,
we’re now online
locally in ten markets
and deliver to over
80 countries.
Zero waste to landfill
We continue to work at
reducing the amount of
waste produced within the
business. Working closely
with our contractors, we
fulfilled our commitment
of sending no waste to
landfill from our UK
stores, office,
warehouses and
construction activities.
0
Marks and Spencer Group plc Annual report and financial statements 2013 11
Overview Financial review Governance Financial statements and other information
Strategic review
Chief Executive’s overview
Strategic review
33