Marks and Spencer 2013 Annual Report Download - page 19

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Strategic review
Focus on the UK
Marks and Spencer Group plc Annual report and financial statements 2013 17
Overview Strategic review Financial review Governance Financial statements and other information
Womenswear
Our Autumn/Winter
campaign used models
of a broader representation
of shape and size to give
customers inspiration.
In the year ahead we will stay in
ongoing dialogue with our customers
to ensure we are in tune with their
changing priorities. We will continue
to provide new and compelling
reasons to shop with us by
highlighting the unique products
available only at M&S.
M&S Bank
With over 25 years in
personal finance, the
creation of M&S Bank was
a natural step. Combining
exclusive M&S rewards,
a transparent account
structure and the
convenience of store
opening hours – M&S
Bank was designed
around our customers.
Thanks a million
Achieving a million Facebook fans
highlighted the iconic status of M&S
and the unique level of engagement
we have with our customers.
We celebrated by giving every fan
a penny to donate to charity and
publicised the milestone with a
specially commissioned art installation
made from a million pennies
borrowed from the Bank of England.
TRUST
CUSTOMER INSIGHT
“ I want to see exactly
how I can wear the
season’s latest styles.”
Looking ahead
Shwop shop
Inspiring a new generation of
Shwoppers to see fashion
and sustainability as one, we
launched the first-ever
pop-up Shwop shop at our
Marble Arch store. Featuring
items including rare vintage
M&S pieces donated by the
public and celebrities alike,
the two-day event raised
£4,000 for Oxfam.
Discover more online