Marks and Spencer 2012 Annual Report Download - page 21

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£6
M&S Woman
The ad campaign featuring Twiggy
and Lisa Snowdon placed our
stylish wardrobe ‘must haves’ firmly
in the spotlight.
Strategic review
Focus on the UK
Marks and Spencer Group plc Annual report and financial statements 2012 19
Overview Strategic review Financial review Governance Financial statements and other information
CUSTOMER INSIGHT
“ M&S Woman
is what I want
from M&S;
stylish clothes
with a purpose.”
6 weeks
M&S Beauty
Beauty continued to grow by focusing on great
value skin, bath and body ranges, as well as
signature fragrances. We extended and upgraded
existing ranges and teamed up with Ragdale Hall
to create a new luxury Spa collection, with prices
starting from just £6.
First choice for
schoolwear
We continued to innovate
across our schoolwear
this year, introducing
Expandicuff on shirts –
eliminating the need to
undo buttons – and
temperature-regulating
Body Sensor tights.
We also extended our
sizing options, adding
plus and slim fit options
to both boys’ and girls’
school ranges.
Savile Row Inspired
In March we launched an
exclusive collaboration
with award-winning tailor
Richard James. Taking
inspiration from the best
of British tailoring, Savile
Row Inspired offers
classically styled, hand
finished tailoring in
UK-made fabrics to our
global customer.
Fast fashion
We introduced a regularly
refreshed core fast fashion
collection in M&S Woman,
delivering the seasons’
key looks in just six
weeks. Customers
loved our great value
interpretations of trends
such as colour blocking.
All items were priced
under £35 and we sold
around 4,000 of the
featured multi-striped top. Style