Marks and Spencer 2012 Annual Report Download - page 17

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Marks and Spencer Group plc Annual report and financial statements 2012 15
Overview Financial review Governance Financial statements and other information
Strategic review
Strategic review
Focus on the UK
Brand
Discover how our
‘Only at Your M&S’
positioning has helped
increase sales of our
exclusive, innovative
products on page 16.
Clothing
With the launch of M&S Woman and
M&S Man we put the spotlight back
onto the iconic, wardrobe staples that
M&S does best. We also had our
biggest ever year in Kidswear, with
customers turning to M&S for great
quality kids’ clothing. Read more
about the work we have done across
Womenswear, Lingerie, Menswear
and Kidswear on page 18.
Stores
We are now rolling out
our new store format at
the rate of one a day until
mid 2013. The new look
and feel is helping
customers take a fresh
look at what we have to
offer and customer
recommendations at
completed stores are
around 10% higher than
the rest of the portfolio.
Find out more about the
work we’ve done to
improve our stores on
page 24.
Food
Our new look Food Halls are helping
to enhance our position as a high
quality specialist food retailer. We’ve
introduced new fresh deli counters
and added more authentic style
bakeries. Customers are enjoying the
new rustic, artisan feel
of the bakeries and sales are up 25%.
You can read more about our
performance in Food on page 21.
Home
Find out on page 20
how our exclusive
partnerships with iconic
designer Terence Conran
and European designer
Marcel Wanders are
encouraging customers
to reappraise M&S
Home.
Last year we set out plans to invest in our UK business and enhance our
already strong position in our home market. This programme is now well
underway and over the last 12 months customers have started to notice the
improvements we have made.
Our plan in action