Marks and Spencer 2012 Annual Report Download - page 13

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35%455
Focus on the UK
This year we
enhanced the
strength of our
brand, improved
our core offer of
Clothing, Home
and Food and
made our stores
easier to shop.
See page 15
Multi-channel
We increased
Multi-channel
sales by 18% this
year as we gave
our customers
greater access to
our products and
offered an
improved shopping
experience.
See page 26
International
Our organisational
structure now has
a global outlook
and a team with
the capabilities to
deliver growth in
our priority
markets.
See page 28
Plan A
With 180
commitments
across seven
pillars – Plan A
helps us reduce
our environmental
impact, develop
new products and
improve our local
communities.
See page 30
Forever Fish
We launched a major new campaign
to help customers learn about fish
and protect our beaches. Funded by
profits from our 5p food carrier bag
charge, the project supports the
Marine Conservation Society.
Shwopping
Our new sustainable
fashion initiative is
designed to change
the way we shop for
clothes and prevent
one billion unwanted
clothes from going to
landfill every year.
35% of International stock shipped
direct to destination
Fully integrated supply chain operations
have led to improved efficiency.
First International website
Our first local language, local
currency website outside the UK
launched in October 2011.
M&S Outlet online
In February 2012 we launched a
brand new way to shop with M&S,
offering up to 40% off clothing prices.
Shop Your Way
Our flexible shopping service is
now available in 455 stores.
1,900 new food lines
We launched 1,900
innovative new
products, including 100
international brands
exclusive to M&S.
Relaunch
of clothing
sub-brands
We relaunched
our sub-brands,
giving each a
more distinctive
identity.
5p 1b n
19 0 0
Annual report and financial statements 2012 11
Overview Financial review Governance Financial statements and other informationStrategic review
Strategic review
Chief Executive’s overview
Marks and Spencer Group plc