LifeLock 2015 Annual Report Download - page 149
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Correct: EQUIFAX is a registered trademark of Equifax Inc. The other Equifax marks used herein are trademarks of Equifax Inc. Other
product and company names mentioned herein are property of their respective owners.
Initial caps: Equifax credit reports
Quotation marks: “Equifax” credit reports
Italics: credit reports
Boldface: Equifax credit reports
Incorrect: Equifax and the Equifax marks used herein are registered trademarks of Equifax Inc. Other product and company names
mentioned herein are property of their respective owners.
Using registered and unregistered marks together.
When using a registered term with one that is unregistered, each should retain a symbol of its individual registration status, such as use of ®
with the registered mark and ™ for the unregistered mark (e.g. <Registered Brand Name>® <Unregistered Credit Report Product>™). This
rule applies to marks that are combined in text or in design form.
General Rules.
Trademarks should NEVER be altered in any shape or form. We strongly recommend against shortening trademarks.
Spelling and Grammar.
Always spell the trademark properly.
Use proper capitalization.
Use the appropriate spacing.
Do not pluralize the marks. To show that there is more than one, pluralize the generic term.
Correct: Please send three Equifax reports.
Incorrect: Please send two Equifaxes.
Correct: Order two Gillette razors.
Incorrect: Order two Gillettes
Marks should not be used in a possessive form.
Correct: The Febreze spray’s fresh scent…
Incorrect: Febreze’s fresh scent…
Consistency.
Be consistent when using the marks in internal communications. All internal pamphlets and training materials should conform to these
Guidelines.
Be consistent in external communications. All marketing and sales materials should contain proper use and identification of the marks.
The following sections are intended to provide you with examples of disclaimers and disclosures with respect to certain products and product features.
This is not intended to serve as legal advice or otherwise relieve of you of your obligation to comply with applicable laws, this Guidance or your service
agreement with Equifax.
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