LifeLock 2015 Annual Report Download - page 144

VantageScore Credit Score or Equifax 3-Bureau Credit Score. Refer to Trademark Usage to ensure the correct trademark
representations.
 If you are referring to a product or feature and not stating facts or educating customers on credit scores, you should use the words
“credit score”, rather than just “score”. However, you must also include the appropriate disclosure (i.e., for Equifax or FICO)
immediately following the reference. These disclosures are found in Section b.7 below:




 Do not imply that knowing your credit score can save money unless tied to a specific action that does result in savings.
 When referencing a 3-bureau credit score, you may make the following references: “plus your Equifax 3Bureau scores”, or “Your 3-
Bureau credit scores from Equifax”. Please do not refer to the credit score as
“Your credit scores from all three nationwide credit bureaus” or “Credit scores from all three bureaus”.
 It is permissible to state “unlimited credit scores” (to the extent there is a specific product feature that includes unlimited credit scores).
 If marketing the availability of a credit score, a disclosure is required to explain that the credit score you are selling is not the exact
score used by lenders. In addition, you need to include the appropriate following disclosure when marketing the availability of a
credit score:
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i. 

Footnote - 1 

                






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




7. References to the Score Simulator feature (if applicable) must include an explanation regarding the general nature of the simulated
score associated with the Score Simulator and cannot suggest that the simulated score is “always” (or its equivalent) predictive of
one’s actual score.
c. Monitoring and Alerts. If describing a monitoring product, you should refer to “daily monitoring” or “365 day monitoring” instead of “24/7
monitoring”.
iii. Identity Theft Products.
 Do not use phrases or words that imply that the product can detect, prevent, or remediate all forms of identity theft.
