LifeLock 2015 Annual Report Download - page 141

the foregoing trademark license if, in its reasonable discretion, Equifax’s use of the Broker Mark tarnishes, blurs or dilutes the quality associated with the
Broker Mark or the associated goodwill and that problem is not cured within ten (10) days of notice; alternatively, instead of terminating the license in total,
Broker may specify that certain materials, or portions thereof, may not contain the Broker Mark. Title to and ownership of the Broker Marks will remain with
Broker. Equifax will use the Broker Marks exactly in the form provided and in conformance with any trademark usage policies provided by Broker. Equifax will
not take any action inconsistent with Broker’s ownership of the Broker Marks and any benefits accruing from use of the Broker Marks will automatically vest in
Broker. Equifax will not form any combination marks with Broker Marks. Notwithstanding anything to the contrary, the license granted in this Section 2.7 does
not include the right to register any domain name that includes any Broker Mark or a word likely to be confused with an Broker Mark.
 Retention Periods. For the following Equifax Product provided pursuant to this Exhibit: Monthly Score Tracker, Single Bureau (1B) Credit
Report, Three Bureau (3B) Credit Reports, Alerts and credit scores (as more specifically described in Exhibit M), Equifax will make available for viewing such
Products for active Broker subscribers for a period of up to four (4) years (the “Retention Period”). If the retention of this additional data impacts API Response
Time and Equifax’s ability to meet its Service Level obligations, the parties will revise such Service Availability (as set forth in Exhibit F) accordingly.
3. 

                   






Equifax is strongly committed to fair and honest marketing practices. As a part of your relationship with Equifax, you are expected to comply with all state and
federal laws and regulations related to consumer protection and fair trade practices. The Guidance establishes rules and procedures for presenting products
to consumers that include Equifax information, including credit reports. This Guidance is not intended to serve as legal advice or in any way relieve your
obligations to comply with laws. In the event this Guidance conflicts with applicable laws, you are expected to comply with laws and provide prompt
notification to Equifax of any such conflict. It is your responsibility to ensure your employees impacted by this Guidance are informed and appropriately
trained on the procedures as needed.
It is important that you comply with this Guidance beginning with the initial contact with the consumer (advertisement or other communication), whether written
or oral. If this first contact is deemed unfair, deceptive or misleading, even though the consumer subsequently becomes aware of the true facts, both the law
and this Guidance are violated.
The marketing of credit reports may be subject to various legal and regulatory requirements, including, without limitation, the requirements contained in the
Final Rule issued by the FTC at 16 C.F.R. Section 610 and Section 205(a) of the CARD Act. You acknowledge and will take appropriate measures to ensure
that your marketing of credit reports is consistent with all such requirements.

  Material disclosures will be required under specific circumstances when marketing products. The information below provides
general guidance for providing disclosures. Specific required disclosures are provided in the Guidance below. Examples
of Disclosures
  All disclaimers and disclosures must be clear and conspicuous such that consumers are able to notice, read and/or hear, and understand
the information.

 Disclaimers and Disclosures

 A required disclosure must be clear and conspicuous and is measured by the overall net impression of a reasonable consumer in how it is
perceived and understood within the context of the entire marketing material (such as promotions, advertisements, emails or landing
pages). It cannot cure a false claim.

 A disclosure can only qualify or limit a claim to avoid a misleading impression. If a disclosure provides information that contradicts a
material claim, the disclosure will not be sufficient to prevent the marketing material from being deceptive. In that situation, the claim itself
must be modified.

