LifeLock 2015 Annual Report Download - page 148

 No use of the terms: “improve,” “enhance,” “boost,” “raise” and “increase” used in the same phrase as “score” or “rating”.
 No usage of the phrases “credit repair,” “credit rebuilding,” “credit fix,” “repair your credit,” “fix your credit”, any combinations of those
words, or any other terms referring to repairing, boosting, rebuilding or increasing a consumer's “credit standing,” “credit status” or “credit
rating”.
 No usage of the terms “advice”, “suggestions” and “instructions” used in the same phrase as “improving,”
“enhancing,” boosting,” “raising” and “increasing” a credit score or credit rating.
 No usage of the term “tip” in any direct or indirect reference to a product.
 Exclude the following phrases from any marketing materials: 

“Be Credit Smart.” Is a good alternative.
 Buzzwords and Phrases to Avoid. Do not use phrases or words that imply that credit will be repaired when a product is purchased.
: 
- Repair
- Fix
- Cure
- Improve
- Protect credit, credit protection
- Credit Management
- Service, Credit Protection Service,
Credit Repair Service, Credit
Monitoring Service
- Credit Restoration specialists
- Alternative: Identity Restoration specialists
- How to increase your credit score, Tips to Improve your credit, Repair your
credit, Credit Rebuilding, Credit Repair
Alternative: Factors that may affect your credit score, Tools to help
you monitor your credit
- Protect your identity
Alternative: Help you better protect your identity
- Manage your credit, Credit Management. Alternatives:
Monitor your credit
Credit Monitoring
- Will help.
Alternative: May help

 Determining Use of ® and TM
 Only registered marks should be designated with the symbol ®.
 Unregistered marks should always be designated with the superscript “TM” (for trademark) or “SM” (for service mark), as appropriate.
 Initial and Subsequent Use.
 The first, or most prominent, use of the trademark should always contain the ® or TM symbol. Use of the symbol should also be used at
each section heading or logical break in the text or promotional material. This is important because someone may not start the document
from the beginning.
 Although it is not necessary to use the ® or TM symbol every time the mark is used, it is important that the mark is always distinguished from
the remainder of the phrase in one of the following ways:
 All caps: EQUIFAX credit reports
