LeapFrog 2015 Annual Report Download - page 9

for the three months ended March 31, 2014, and the years ended December 31, 2013 and 2012.
Accordingly, the loss of any of these four customers would have a material adverse effect on our
business.
•International: The International segment is responsible for the localization, sale and marketing
of multimedia learning platforms, related content, and learning toys, originally developed for the
U.S. This segment markets and sells our products to national and regional mass-market and
specialty retailers, including their online channels, and other outlets through our offices in the
United Kingdom, France and Canada, through distributors in various markets such as Australia,
South Africa, Mexico and Spain, and directly to consumers via the App Center.
The International segment represented approximately 31%, 31%, 30% and 27% of our
consolidated net sales for the year ended March 31, 2015, the three months ended March 31, 2014
and the years ended December 31, 2013 and 2012, respectively. For the year ended March 31, 2015,
the three months ended March 31, 2014 and the year ended December 31, 2013, the
United Kingdom accounted for 12%, 10% and 11%, respectively, of our consolidated net sales, but
no other foreign country represented 10% or more of our consolidated net sales for the year ended
December 31, 2012. Sales invoiced to Wal-Mart, Toys ‘‘R’’ Us, Target and Amazon, in the
aggregate, accounted for approximately 30%, 25%, 36% and 34% of the segment’s gross sales for
the year ended March 31, 2015, the three months ended March 31, 2014 and the years ended
December 31, 2013 and 2012, respectively.
Product Portfolio
Our product portfolio consists of the following:
Multimedia Learning Platforms:
Our multimedia learning platform products include innovative features that facilitate a wide variety of learning
experiences provided by our rich content libraries available in cartridge, print and digitally-downloadable
forms. All of our multimedia learning platforms connect to the Internet and our LeapFrog Learning Path,
either directly through a kid-safe Wi-Fi enabled web experience, or through a connection to a laptop or
desktop computer.
•LeapPad Learning Tablet Systems
The LeapPad learning tablet line is our line of children’s learning tablets for children ages three to
nine, with built-in cameras for taking photographs and videos, and age-appropriate on-board content
and utilities. LeapPad tablets are compatible with cartridge and digital content designed for our
LeapPads from our LeapFrog Learning Library. In fiscal 2015, we launched LeapPad3, a new
version of our 5’’ screen tablet line featuring a capacitive screen and faster processor, and LeapPad
Ultra XDi, a revised version of LeapPad Ultra.
•LeapTV gaming systems
In fiscal 2015, we launched LeapTV, our first educational active television-based video gaming
system for children ages three to eight. With a game console, a transforming controller, a
motion-sensing camera, and built-in Wi-Fi capability, LeapTV gets children into the action while
learning. LeapTV is compatible with the LeapTV cartridge and digital content from our LeapFrog
Learning Library.
•Leapster Learning Game Systems
Our line of Leapster handheld learning game systems is for children ages four to nine. The latest
version in this line is LeapsterGS, with motion-based play, a built-in camera and video recorder,
kid-friendly controls, and a recharger pack option. LeapsterGS is compatible with cartridge and
digital content designed for both LeapPads and LeapsterGS from our LeapFrog Learning Library.
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