LeapFrog 2015 Annual Report Download - page 10

•LeapReader Learning Systems
The LeapReader learning systems line of products consists of the LeapReader reading and writing
system, a stylus-based learn-to-read-and-write product, designed for children ages four to eight, and
the LeapReader Junior reading system, a get-ready-to-read system for children ages one to four. The
LeapReader reading and writing system replaced our Tag reader line of products in the learn-to-read
segment and represents our continual drive to bring innovation to this segment, with an internal
rechargeable battery, enhanced writing feedback capabilities, and new writing and audio book
content. The LeapReader reading and writing system combines essential literacy skills: reading,
writing and listening, while our LeapReader Junior get-ready-to-read systems introduces young
children, to books and reading and to develop book-basics and early vocabulary and other preschool
skills. LeapReader learning systems are compatible with select digital downloads from our LeapFrog
Learning Library.
•Content
Our LeapFrog Learning Library consists of over 1,300 downloadable digital content titles available
for sale via our App Center that are exclusively compatible with one or more of our LeapPad,
Leapster, LeapTV or LeapReader products. Our library includes a wide variety of learning games,
videos, music, flashcards, interactive storybooks and other learning content that cover educational
cornerstones such as math, reading, writing, geography and sciences, as well as other topics such as
life skills, creativity through art, music and imaginative play, among others. Within our content
offering, we curate and distribute content from over 50 content partners, including videos and music
from premium children’s content providers such as Disney, Nickelodeon, Mattel, Hasbro and Kidz
Bop and interactive educational content from third parties, including Disney and Nickelodeon.
We also sell over 50 educational learning games in cartridge format, for use with either our LeapPad
and Leapster systems, or with LeapTV. Our cartridges cover educational cornerstones such as math,
reading, writing, geography and sciences, as well as other topics such as life skills, creativity
through art, music and imaginative play, among others.
We have a LeapReader system library of more than 150 physical books, audio books, maps, trivia
and games for our LeapReader and LeapReader Junior products, designed to guide children through
their learn-to-read journey, from their early exploration of board books with LeapReader Junior
through LeapReader adventures that bring reading skills to life.
Our content features proprietary LeapFrog characters such as Scout and Violet, the LeapFrog Frogs,
Mr. Pencil, Pet Pals and Stretchy Monkey, among others. We also feature popular licensed characters
from Disney, Nickelodeon, Dreamworks, Mattel, Hasbro, and other licensing partners, including
properties such as Anna and Elsa (Frozen), the Disney Princesses, Baymax (Big Hero 6), the Ninja
Turtles, Jake and the Neverland Pirates, Dora the Explorer, Thomas the Tank Engine, Transformers
and My Little Pony, among others.
Learning Toys:
Our learning toys are generally designed for children from birth to age four and combine education,
innovation and the joy of play. The toys are intended to support the development of a number of important
skills for infants and young children, including phoneme, letter, number and color recognition, musical
awareness and fine motor skills. Learning toys, because of their low price points and younger audience, create
customer entry points to the LeapFrog brand that facilitate graduation to our multimedia learning platforms.
Our learning toys line features products that enhance early skill building to preschool development all the way
through kindergarten readiness. Our early learning line features our proprietary Scout and Violet puppy dog
characters, which includes My Pal Scout and My Pal Violet, Scout’s Learning Lights Remote, Read With Me
Scout & Violet, and more. For preschool and kindergarten readiness, we offer curricular focused experiences
such as the Learning Friends line, newly launched during fiscal 2015, an all-new collection of friendly
characters that help children prepare for their first days of school through pretend play and fun dialogue, as
well as the all new Fridge Phonics, AlphaPup, Scribble & Write and My Own Leaptop. We also offer role
play toys like Musical Rainbow Tea Party and the Shapes and Sharing Picnic Basket, among others. In
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