LeapFrog 2015 Annual Report Download - page 4
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Importantly, the LeapFrog brand remains strong and resonates with today’s consumers. It is the foundation of
our business. We believe opportunities exist for our brand to become even more relevant to children, their
parents and their caregivers. Specifically, we will grow from our current focus on core educational and
developmental applications, to a wider range of solutions that expand a child’s world and help them develop
more broadly and holistically. Our research into today’s consumer confirms that this is a very important
priority, and that we are uniquely positioned to take advantage of this opportunity through the extension of the
LeapFrog brand, products and solutions.
The LeapFrog transformation won’t happen overnight. While many of the operational changes will begin to
have an impact on our fiscal 2016 financial performance, main elements of our product and strategy
transformation will not be seen until fiscal 2017. As we look forward, I remain confident in the underlying
strength of our brand and business model to achieve long-term growth and profitability.
We are prepared to embrace the changes around us. However, one thing will not change: our commitment to
our mission of helping children achieve their potential by providing fun learning experiences. We know that
the secret to unlocking our potential lies in helping kids achieve theirs.
On behalf of everyone at LeapFrog, I thank you for your continued support as we create the next generation
of developmental play for children around the world.
Sincerely,
William B. Chiasson
Chairman
This letter to stockholders contains forward-looking statements, including statements about our focus, new products and services, our
ability to operate our business more cost effectively, the opportunity for our brand to become more relevant, our positioning to take
advantage of market opportunities and the timing of our transformation. Please see the special note on forward-looking statements on
page i of the enclosed LeapFrog Enterprises, Inc. 2015 Annual Report on Form 10-K.
LeapFrog 2015 Annual Report