JVC 2009 Annual Report Download - page 7

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5JVC KENWOOD Holdings, Inc.
The Group’s New Management Strategies
JVC and Kenwood have increased their respective presences. JVC as an operating company has three
key business pursuits, B-to-C businesses such as camcorders, car electronics, displays, home audio
and AV accessories, B-to-B businesses such as professional systems, and entertainment businesses
such as music and video content. Kenwood as an operating company has two key business pursuits,
B-to-C businesses such as car electronics and home audio; and B-to-B businesses, centered on
wireless equipment and systems.
JVC KENWOOD Group will promote the “Genre Top Strategy” with the goal to reach the top global
position in each genre by reorganizing the core businesses.
The Group will consolidate the three genres of the Home & Mobile Electronics business into two:
“home entertainment,” centering on home audio equipment and displays; and “digital imaging,” specializing
in video cameras.
Basic Policies for Dividends
JVC Kenwood considers it one of the most important managerial issues to provide shareholders with
stable returns on their investments, and will decide on details such as the distribution of retained
earnings by comprehensively taking into account profitability and financial conditions.
Measures for the Fiscal Year Ending March 2010
Since the management integration, the JVC Kenwood Group has pushed forward with profit structural
reforms to contend with the deterioration of the economic climate, while making efforts to stimulate the
early materialization of integration effects. In the fourth quarter of the fiscal year ended March 2009,
however, our business environment worsened further due to the deteriorated real economy and the
Business Composition—Four Business Segments and Five Genres
Sales Composition (FYE’08/3) Sales Composition (FYE’09/3)
(including 1st half of JVC)
Car Electronics
Home Electronics
Consumer Equipment
Entertainment
Professional Equipment
Communications Equipment
Others
Others
Common businesses
(Car Electronics & Home Audio)
Kenwood
Car Electronics
22%
Home & Mobile Electronics
Others
Digital
Imaging
Home
Entertainment
45%
3%
Professional Systems
19%
Entertainment
Video Cameras
AV Accessories etc.
Displays
Home Audio
11%
JVC