JVC 2009 Annual Report Download - page 19

17JVC KENWOOD Holdings, Inc.
Charity and Volunteer Activities
In Panama, where the blood donation rate is low due to
cultural mistrust, we assisted the Japan International Coop-
eration Agency (JICA) and Panama’s Ministry of Health in their
blood donation campaigns on World Blood Donor Day (June
14, 2008), publicized the necessity and safety of blood
donation, and donated blood. On that day, 132 people
donated blood, and the donated amount was enough to save
more than 400 lives. In the U.S., we have participated in the
American Cancer Society’s Relay for Life campaign for 17
years running. For the fiscal year ended March 2009, we
raised funds through car wash volunteer activities. In Malay-
sia, we held an event in which sections of the plant competed
against each other to collect used paper, and rewarded the
section that collected the largest amount of wastepaper. We
also donated funds obtained from recycling used paper to an
organization that supports the education of underprivileged
children in Kuala
Lumpur. The
funds were used
for children’s
technical education.
The Excitement of Sports
We support various sports activities so that we can share with
many people around the world the inspiration and excitement
that sports can provide. For example, we supported a young
man who traveled alone by bicycle through one of the largest
deserts in the world for five years, a Canadian curling team, a
team that partici-
pated in the
National Associa-
tion for Stock Car
Auto Racing
(NASCAR) in the
U.S., and the
administration of
sporting events
by providing audio and
video equipment.
Customer Opinions
At our call center, we
offer appropriate
consultation services
for customers under a
community-based
system with “Accuracy, Kindness and Speed” as our motto so
that customers can use our products without worry. Our
showrooms are not only a place where we explain our prod-
ucts to customers and help them choose, but also an impor-
tant place where we can directly listen to their opinions and
requests.
Shows and Events
We reach out directly to
customers by capitalizing
on international shows
and events where we
demonstrate our prod-
ucts. In the event
DESIGNTIDE TOKYO, we
displayed a speaker created in collaboration with world-
renowned interior designer Claudio Colucci that fuses objects
and sound, and a new experience in which people feel sound
with their five senses.
Dealer Meetings
At a dealer meeting in Spain, we held product seminars and
supplemented them with team- and relationship-building
exercise sessions outdoors. In one session, participants
formed a human tower called Castellers tower (or Castell),
a tradition in the culture of the Catalonia region of Spain.
One of the groups even succeeded in building a four-tier
tower. Through the
meeting, our dealers
were able to further
their understanding of
our products while at
the same time we were
able to strengthen ties
with our customers.
We Aim to Become a Global Corporation that Earns Customer
Trust Through Various Social Activities throughout the World.