JVC 2009 Annual Report Download - page 26

Download and view the complete annual report

Please find page 26 of the 2009 JVC annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 32

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32

24 JVC KENWOOD Holdings, Inc.
Corporate History – Strengths of Kenwood
Kenwood, which was established in 1946 in Nagano Prefecture as a company specializing in
radio assembly and repair, produced an advanced high-frequency coil by taking advantage of
its location surrounded by mountains, where radio waves were weak. The high-frequency
technology that was built at that time became the base for Kenwood to develop FM tuners
and amateur radios. Since then, it has expanded its business domains steadily to include
home-use and car-mounted audio systems as well as commercial radio equipment busi-
nesses. Its business areas have also expanded globally into North America, Europe and Asia.
During the period when Kenwood was called TRIO Electronics, Inc. (1960 – 1986), it
developed as a full-scale audio manufacturer with the launch of FM tuners that were evaluated
as the world’s best, followed by transistorizing audio products for the first time in the industry.
Kenwood leveraged its advanced technologies that it had developed in home-use audio
products to enter into the car audio product and portable audio product markets in 1980 and
1982, respectively, establishing the foundation of its present concept of sound entertainment.
After changing its name to Kenwood Corporation in 1986, Kenwood aggressively entered
new fields such as car navigation systems and mobile phones enabled by advances in digital
networks and IT technologies, becoming known as the “Kenwood—sound and communications.”
Currently, Kenwood is making efforts to expand its corporate value based on its corporate
vision “Reaching out to discover, inspire and enhance the enjoyment of life,” and pursuing a
growth strategy by making use of its assets including its product planning capability, technical
prowess, global networks and brand power.
Thus, as the sole manufacturer simultaneously operating such three businesses,
Kenwood pursues to further integrate audio and wireless communications, which are its core
competencies. Through these measures, Kenwood continues to make its utmost efforts to
become the dominant company in the world establishing the business domain of “Mobile &
Home Multimedia Systems.”
[1] FM tuners [2] Trio logo [3] The industry’s first transistor amplifier [4] Car audio systems launched in the U.S.