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4JVC KENWOOD Holdings, Inc.
Corporate Logo
Management Policy and Strategies
Management Policy
Having experienced respective structural reforms, and using this management integration as a new
growth strategy, both companies will be revitalized as a specialized manufacturer composed of a joint
holding company and three operating companies, with the goal to create and grow unique (unconven-
tional) added value.
Specifically, in accordance with the following management policies, JVC KENWOOD Holdings will
maximize synergies and develop new businesses. Meanwhile the operating companies, namely JVC,
Kenwood and J&K Car Electronics, will execute their respective business strategies.
1. Realize effects of integration—Evolve into a new foundation for corporate survival and create
synergy effect
Through the new framework of consolidated management which a joint holding company governs, we
will evolve the corporate foundations that both companies have built into a new corporate foundation to
survive in the digital era, and meanwhile to maximize synergy effect in the common businesses at an
early date.
2. Accelerate growth by “Genre Top Strategy”
We will enhance business competitiveness in our primary genres through the effects of integration and
accelerate the growth of each business through the “Genre Top Strategy,” which enhances our global
leadership in multiple genres.
3. Create new unique (unconventional) added value
As a consolidated corporate entity, we will create completely new products and services that integrate
our technologies and resources at high levels and create unique (unconventional) added value.
To survive the ongoing worldwide economic crisis, the Group is striving to generate funds and complete
structural reforms, to redistribute management resources to promising business fields in order to shift its
business stage from survival to growth at an early date, and implement measures for future growth.
We will create unique (unconventional) added value from the
starting point of management integration for a new growth strategy
The two ascending arc lines of the logo symbolize infinite growth potential and expandability toward the future. They
also express JVC KENWOOD HD’s resolve to lead the world with the power to realize unconventional ideas and the
ability to get things done.
JVC KENWOOD Group’s keen desire to achieve quality-first corporate activities, provide products and services,
and receive quality-focused trust with our customers is represented by the stability and sophistication of the logo.
The new brand colors are “Intelligent Blue” to express intelligence and dignity and “Techno Gray” to express the
ever-evolving technological force.