JVC 2009 Annual Report Download - page 5

3JVC KENWOOD Holdings, Inc.
push ahead with the integration of technology strategies
through the newly established Strategic Research & Development
Division, develop basic technologies that will form the base for
our growth strategy, and accelerate the development of new
and unique (unconventional) products that are in line with the
corporate vision, with the New Business Development Center
at the helm.
Through the above measures, the Group will build a new
foundation for surviving the digital era, expand corporate value
by leveraging integration effects, create new added value in
line with the corporate vision of the JVC Kenwood Group,
“Realize the unconventional (Katayaburi wo katachi ni),” and
evolve into a corporate group that provides customers with
wonder and inspiration like they have never previously
experienced.
Toward Expanding Corporate Value
—Promoting “Genre Top Strategy”—
JVC KENWOOD Group has promoted the “Genre Top Strategy”
and formed a structure of four business segments and six
genres: the “Car Electronics business,” the “Home & Mobile
Electronics business,” including the three genres of displays,
video cameras (camcorders) and home audio, the “Profes-
sional Systems business” and the “Entertainment business.”
In the fiscal year ending March 2010, the Group will reorga-
nize the Home & Mobile Electronics business into two genres:
home entertainment, specializing in home audio and displays;
and digital imaging, specializing in video cameras, forming a
new structure of four business segments and five genres.
The Genre Top Strategy displays strength in each busi-
ness field or genre in which it engages, with the goal to be in
the global top group. For example, the Group became a
global leader in consumer car audio, which is a primary
category in the Car Electronics business. Moreover, the Group
has global top group presence in camcorders, one of the
genres included in the Home & Mobile Electronics business,
and land mobile radio equipment, which is part of the Profes-
sional Systems business. We will heighten our business
competitiveness and presence in the markets for these
primary genres even further through the effects of integration,
to become a corporate group with a solid earnings structure
that can survive in multiple genres.
Toward New Unique (Unconventional) Add-
ed-Value Creation
—Incubating a Fifth Business Segment on Top of the Car
Electronics, Home & Mobile Electronics, Professional Systems,
and Entertainment Segments—
Moreover, the Group will integrate video, audio and wireless
communications technologies at a high level, and work to
develop unique (unconventional) products and services
appropriate to the digital network era, making use of vast
resources both companies cultivated over a long period.
Through these unique (unconventional) ideas, we will send
products and services out to the world that stimulate people’s
sensitivities and awaken latent needs, and also bring
surprise and change to everyday lifestyles, thus creating
new corporate value.
Creating a Company that Stimulates Trust
and Excitement
—“Perpetual Reform Centered on Each and Every
Individual”—
The Group considers it the mission of the corporation to
respond to the expectations of all stakeholders and to be
trusted by and contribute to society. These are also requisites
for the Company to achieve continuous development in
society. For this purpose, in addition to seeking compliance as
a matter of course in all our activities, we believe our most
important tasks are working toward sufficient corporate
governance, promoting highly transparent management, and
contributing to society through business activities while
enhancing efforts toward environmental preservation for the
next generation.
In particular, our video and audio equipment business and
Entertainment business activities support cultural activities
that foster people’s sensibilities, and our wireless business
supports communication activities that convey vital informa-
tion to people. In that spirit, and in keeping with our goal of
“perpetual reform centered on each and every individual,” all
employees of the Group will fulfill these profound responsibilities
as a united group.
While the Group is a new corporate entity, it contains the
DNA of both JVC and Kenwood, and through the integration
of these two esteemed brands the Group is committed to
creating value for all stakeholders—investors, customers,
employees and society at large.
We sincerely request your continued understanding and
support.
July 2009
Haruo Kawahara,
Chairman, President and CEO