JVC 2009 Annual Report Download - page 24

22 JVC KENWOOD Holdings, Inc.
Corporate History – Strengths of JVC
JVC was established in 1927 as the Japanese arm of Victor Talking Machine Company in the
U.S. and started out as a manufacturer and wholesaler of phonographs and records. The
famous His Master’s Voice image, the adorable dog “Nipper” sitting in front of a phonograph
with his head cocked to one side, was a symbol of the spirit of development at the time the
Company was founded. This same spirit has been handed down from generation to generation
up until the present day.
JVC started out as a manufacturer and wholesaler of phonographs and records and
expanded its business to the production of radio receivers, eventually branching out into the
image business on top of the sound business, including the development of the first TV
broadcast receiver in Japan in 1939. Joined by Kenjiro Takayanagi, who has become known
as “the Father of Japanese Television,” after the war, JVC laid the basis for growing into a
technology development-oriented company that has an original mindset and is recognized by
the global market for its achievements, including the development of the 45-45 stereo
system in 1956 and the world’s first 2-headed VCR in 1959, in addition to the development
of television. In 1976, JVC released VHS home video recorders, which are still used by many
families around the world as Japan’s first global standard. The nucleus of this technology has
been handed down through the Company and has become the foundation for the development
of various world-first and industry-first products such as the industry’s first 16:9 wide aspect
television in 1991, the world’s first high-definition home video camera in 2003 and the world’s
first full 1920 x 1080 high-definition resolution home video camera in 2007.
One of the advantages of JVC, as just described, is the superior visual and audio tech-
nologies that it has cultivated over the years. In 2009, these technologies were seasoned
with creativity and amusement. Using our enhanced advantages, we as a new JVC will
provide proprietary proposals worldwide. In line with this initiative, we have adopted our
global brand JVC for the first time in Japan. JVC uses its superior audio and visual technolo-
gies and communications networks to create new ways to communicate through music and
images—vehicles that inspire people and expand the possibilities for creative expression. The
thinking behind the JVC brand statement “The Perfect Experience” is our commitment to use
superior technologies to create products that create truly moving experiences and provide
total satisfaction for our customers, in addition to providing customers with the potential for
personal enrichment and lifetime satisfaction by using our products.
The first image to be projected on a CRT, the
Japanese character “ ”
[1] STL-1S [2] HR-3300 [3] GR-DV1
(Japan only)