JVC 2009 Annual Report Download - page 18

16 JVC KENWOOD Holdings, Inc.
Environmental Management and Social Activities
A company must fulfill its legal, social and environmental responsibilities, respond to social needs,
engage in business responsibly as it works to achieve its goals, and continue to create new added value.
We believe by doing so the Company will be highly valued by society and its existence cherished.
We strive to realize a society capable of sustainable growth by
fulfilling our social responsibility as a green company and by
implementing environmental management activities.
A company must recognize that conservation of the global
environment is one of the responsibilities it must fulfill. It must
also conduct all business activities from an eco-friendly view-
point and develop new products that have less of an impact
on the environment.
In its efforts toward the realization of a society in which
sustainable development is possible, the Group will endeavor
to lessen the burden that its overall business activities have on
the environment, from development, production and sales to
recycling, and will engage in protecting the global environment as
a green company that has the international community’s trust.
Environmental Management Promotion System
The Group’s environmental management activities are pro-
moted by the Environment Board, the Group’s decision-making
body, and by Expert Committees established for each type of
task. Measures and policies adopted by the Environment
Board are introduced in practical business by those at the
business manager level and extended into concrete activities
in each Expert Committee. To ensure that these activities are
implemented, the Group has formulated the Voluntary Environ-
mental Action Plan and is proactively developing procedures
and guidelines under this plan.
Both JVC and Kenwood have established plans for
achieving specific environmental goals. JVC formulated the
Green Plan 2010 voluntary action plan, while Kenwood formu-
lated two three-year plans, called Green Product Promotion
Activities and Environmental Protection Activities. Both
companies are aggressively engaged in ongoing activities to
achieve their plans’ goals.
International targets concerning measures against global
warming are being discussed with an eye on 2050. The Group
is working to achieve global targets for post-Kyoto Protocol,
and is effectively implementing the ISO 14001 system to fulfill
its next voluntary environmental action plan. We will contribute
to the conservation of the global environment through responsible
product design and responsible business activities.
Product Initiatives
We develop products that comply with global environmental
laws and regulations, and develop 3R (reduce, reuse and
recycle) designs with the goal of discontinuing the use of
harmful substances, conserving energy and effectively using
resources in order to offer products that customers can use
with peace of mind. These initiatives have earned acclaim
from users.
Operational Initiatives
The Group is working on reducing its environmental burden
with a focus on energy and resource saving, not only at plants
but also in sales and service activities. Furthermore, we en-
gage in environmental activities in concert with local communi-
ties while taking into account the effects of our business
activities on the global ecosystem.
Employees of JVC Industrial
de Mexico, S.A. de C.V. who
participated in beach cleaning
activities in Tijuana, Mexico
Employees of Kenwood
Yamagata Corporation who
were engaged in beach
cleaning activities in Sakata,
Yamagata Prefecture
Left: JVC
Right: Kenwood
In Europe, JVC’s LT-42DS9 model LCD TV won EISA’s
European Green TV 2008–2009 Award for its outstanding
environmental performance. Meanwhile, in the U.S., JVC’s
LCD TVs earned a high rating from the EPA for their
excellent performance according to new “ENERGY STAR”
Specifications for 2008.
EISA: European Imaging and Sound Association
EPA: U.S. Environmental Protection Agency
JVC and Kenwood were awarded
trophies from the Japan Audit and
Certification Organization for
Environment and Quality (JACO)
for our efforts to lessen the
environmental impact of our
activities by adopting the ISO
14001 environmental management
system.