JVC 2009 Annual Report Download - page 10

8JVC KENWOOD Holdings, Inc.
on July 1, 2009, in order to improve overall profitability.
Regarding the Professional Systems business, the Group is accelerating measures for early maximi-
zation of integration effects, mainly by promoting sales activities of a new multimedia security system that
combines Kenwood’s Land Mobile Radio terminal, a command and control system provided by Zetron
Inc. (“Zetron”), Kenwood’s US subsidiary specializing in wireless communications systems, and JVC’s
security system.
n Implementing thorough consolidated management
On April 1, 2009, we integrated JVC’s subsidiary Victor Kosan Co., Ltd., and Kenwood’s subsidiary
Kenwood Admi Corporation, both engaged chiefly in welfare services, and established J&K Partners
Corporation.
For the fiscal year ending March 2010, we are further promoting the integration of affiliated compa-
nies, through consolidation of domestic service bases and reorganization of overseas logistics bases.
n Enhancement of growth strategies
With the market environment expected to worsen further in the short term, the JVC Kenwood Group has
selected its most robust products and services—which provide differentiation from rivals by leveraging its
technical capabilities and can thus serve as a growth engine for the Group—as top strategic products
that can quickly contribute to its earnings.
JVC Kenwood and the companies under its umbrella, JVC, Kenwood and J&K Car Electronics, are
doing their utmost to support these products and services with funds, technical expertise and personnel
to develop chosen products and technologies, and strengthening sales promotion. Through these
efforts, we are expanding sales globally and improving profitability.
In the medium to long term, the Group will accelerate the development of new, unique (unconven-
tional) products in line with our Corporate Vision, centering on the New Business Development Center.
For the fiscal year ending March 2010, a total of nine products (technologies) are subject to this
measure, and the Group intends to achieve total net sales of ¥38.0 billion from these products.
From a medium-term perspective, the Group will fuse both companies’ audio, visual and wireless
communication technology assets at a higher level spearheaded by the New Business Development
Center, and step up its efforts toward developing new technologies and products commensurate with
Management Policy and Strategies
Sales Expansion with Profit (Promotion of growth strategies)
“Top Priority Strategy Products”
—Rapid contribution to the business performance
FYE’10/3: 9 models, sales of ¥38.0 billion
Support of the Company as a whole
(funding, technology and human resources)
To be continuously implemented until FYE’12/3
New businesses—from medium-term vision
Elemental technology development—from long-term vision
Development of elemental technologies to become the core of the
Group growth strategy by Strategic Research & Development Division
Development of unconventional new products by
the New Business Development Center