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Fujitsu conducts a unique range of social contribution activities as a good corporate citizen representing the IT industry.
Social Contribution Activities
Promoting Coexistence with Global and
Local Communities
Guided by a commitment to “protect the environment and contribute
to society,” which is enshrined in the Fujitsu Way, the Fujitsu Group
strives to help realize a prosperous society through its business activi-
ties as a good corporate citizen. Specifically, through activities encom-
passing culture and the arts, corporate sponsorship of sports,
programs to nurture young people, support of international exchange,
and local events, the Group strives to coexist in harmony with society
by developing deep roots in the communities in which it operates.
Approach to Social Contribution Activities
Coexistence with local communities and society as a good corpo-
rate citizen is an important policy guiding the Fujitsu Group’s actions.
Our goal is to fulfill our responsibility to the sustainable develop-
ment of society, generating benefits for all our stakeholders, includ-
ing customers, shareholders, employees, business partners, global
and local communities, public institutions, and governments, while
at the same time realizing the growth of the Fujitsu Group.
United States
Helping to Foster the Next Generation through
Planetarium Operations
Fujitsu America (previously called Fujitsu Computer Systems
Corporation) provided funding to help establish a classroom IT
environment and assist in planetarium operations at De Anza
College in Cupertino, California. The “Fujitsu Planetarium” is the
largest college planetarium west of the Rocky Mountains, and the
second largest planetarium in Northern California. With more than
25,000 visiting students each
year, the planetarium is contrib-
uting to cutting-edge space
science education and foster-
ing the next generation of stu-
dents in Silicon Valley.
APAC & China
Fujitsu Philippines Scholarship Fund and
Support of Local Human Resources via IT Education
In 1990, Fujitsu Philippines, Inc. established the “FPI College
Scholarship Grant System” to support local students from eco-
nomically impoverished areas in obtaining IT- and computer-
related academic qualifications. The company had given such
scholarshipsto75studentsasofApril2009.AttheUniversityof
the Philippines, the company teaches basic IT skills for use at
small- and medium-sized enter-
prises through an APEC-IT semi-
nar, with 257 people participating
in 2008.
Fujitsu Philippines also
sponsors a one-year Japanese
language course at a university
in Makati City.
Japan
Support for “Information Ethics” Education for Children
NIFTY Corporation, a Fujitsu Group company providing Internet
connectivity and other services, offers support for “information
ethics” education in Japan. In fiscal 2008, the company held
special classes on using the Internet safely at 23 public elemen-
tary schools in Tokyo’s Shinagawa Ward for more than 1,300
children, and held similar lectures for parents, guardians, and
teachers. As well, NIFTY
updated its homepage, for
public use either at school
or at home, with learning
materials to build knowl-
edge and skills concerning
Internet security, and on
making good decisions in
an information society.
EMEA
Publication of “Corporate Responsibility Report” by
Fujitsu Services
UK-basedsubsidiaryFujitsuServices,inconjunctionwithitsgroup
companies, conducts autonomous social contribution activities
through regionally organized “Impact on Society” groups. Over the
last several years, Fujitsu Services has expanded human, financial,
and materials support for schools in South Africa. From 2009, the
company will support the “One Water” project, which sets up water
pumps powered naturally by children spinning a merry-go-round.
In January 2009, Fujitsu Services
published its first “Corporate Respon-
sibility (CR) Report” detailing its social
contribution activities, as well as its
environmental preservation activities,
efforts to enhance customer satisfac-
tion, and initiatives to enhance the
working environment.
Topics in Social Contribution Activities
Information ethics class at an elementary
school in Shinagawa-Ward, Tokyo
APEC-IT seminar
Zambian school supported by
Fujitsu
Education support activities—NIFTY Corporation
http://www.nifty.co.jp/csr/edu/
“Corporate Responsibility Report 2008”
http://www.fujitsu.com/uk/about/corporate-responsibility/
Fujitsu Planetarium
RESPONSIBILITY Environmental and Social Activities
059
ANNUAL REPORT 2009
FUJITSU LIMITED