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Feature: Becoming a Truly Global Company
Think Global,
Information technology is a global industry, and Fujitsu has taken advantage
of the opportunities in the global market over the years to post sales of
roughly ¥1.5 trillion outside Japan in fiscal 2008, or 32% of consolidated net
sales. I view global business expansion as a vital challenge that Fujitsu must
address to overcome the severe economic environment that we currently
face and achieve future growth.
Fujitsu’s globalization history to date has been to first build a presence in
the Japanese market, and then export overseas through local subsidiaries to
expand business. The success of this approach can be largely attributed to
Fujitsu’s outstanding product quality and superior technology. Today, this
approach is no longer adequate. Fujitsu must deliver global solutions that
combine products and services and leverage know-how from Japan, while
being tailored to local customer needs.
To put it differently, Fujitsu has traditionally operated with an “Act Local”
mindset, where the focus was on the specific market environments and local
customers needs, and business was conducted differently in each region.
This approach is extremely effective for engaging with local customers, and
is an important mindset in its own right. However, this approach alone is not
sufficient to continue to support growth on a global scale. To survive in a
global IT industry requires that in addition to acting locally, we must add the
“Think Global” element for the Group to achieve a shared way of thinking
around the globe.
To make this “Think Global, Act Local” concept more concrete and achieve
true globalization, Fujitsu is steadily pursuing the following reforms.
Message from Richard Christou, Corporate Senior Executive Vice President
022 ANNUAL REPORT 2009
FUJITSU LIMITED