Fujitsu 2009 Annual Report Download - page 43

from initial proposals to system inte-
gration and operations. During the
negotiations stage, we will reinforce
our business proposals through full-
fledged deployment of Field Innova-
tors, our new class of business
consultants. Our aim here is to boost
orders by offering solutions that help
resolve customer issues. Where system
integration is concerned, by utilizing
our SE facilities to industrialize infra-
structure services, we intend to raise
the baseline quality of our infrastruc-
ture development and shorten lead
times. We will also attain high quality
and high productivity by reorganizing
our SE subsidiaries as part of steps to
utilize SE resources more efficiently.
We plan to expand system operations
work by offering a broader menu of
outsourcing services. To enhance our
capabilities with respect to business
continuity needs and the push for
greener operations, we will build one
of the industry’s most advanced data-
centers in November 2009. The data-
center will enable us to provide high
value-added outsourcing services that
help customers do more than simply
reduce costs, by employing the latest
technology including earthquake-
resistant structures, energy-saving
solar power, as well as staff tracking
and location management based on
RFID. By expanding the provision of
cloud computing, SaaS, and other ser-
vices utilizing networks, we strive to
leverage our No. 1 share in IT services
for the Japanese market to further
extend our business.
* Next generation high-speed data communica-
tion standard for cellular telephones
Merging expertise in manufacturing through large-scale
integration of multiple business systems
Detailed production management of
individual product and production lines
—Asahi Breweries, Ltd.—
Customer Solution Profile
Asahi Breweries, Ltd. (Asahi Breweries) is one of Japan’s largest alcoholic
beverage producers. The leader in terms of volume of domestic beer bever-
age shipments, Asahi Breweries handles a range of other products, includ-
ing wine and whisky.
Fujitsu developed production management and cost calculation sys-
tems that centralize data from the production divisions of 16 plants oper-
ated by Asahi Breweries and its group company, The Nikka Whisky Distilling
Co., Ltd., in Japan. These systems also integrated both companies’ produc-
tion technologies and expertise in a wide variety of alcoholic beverages.
The production management system utilizes Fujitsu’s proprietary
system development platform combining business process applications for
food manufacturers, appropriate for constructing Asahi Breweries’ backbone
system, with a system platform enabling their smooth operation. This system
also enables production monitoring at both the product and production
line levels, efficiently creating a large-scale, reliable system for optimal pro-
duction management. The cost calculation system employs Fujitsu’s
“GLOVIA/Process C1” cost management package as a template to develop
functions including liquor tax displays, as well as multifaceted cost break-
downs according to respective time schedules and products. The system
can also permit simple and flexible simulations on when budgets will be
reached and the impact of changes in material costs.
With its integrated production system built on Fujitsu technology,
Asahi Breweries has established a total management platform covering
supply/demand and production planning, production management, cost
calculation, and quality control. This has yielded greater operational effi-
ciency and optimal management operations.
Going forward, Fujitsu is committed to enhancing and ensuring the
smooth operation of the IT systems that support the advanced manufac-
turing processes of Asahi Breweries.
PERFORMANCE Initiatives by Region—Japan
041
ANNUAL REPORT 2009
FUJITSU LIMITED