Fujitsu 2009 Annual Report Download - page 19

A.7 We will focus on three initiatives: structural reforms, deploying Field Innovators at customer sites,
and expanding global business.
Q.7 How will you go about strengthening Technology Solutions?
In order to further strengthen Technology Solutions,
we are focusing on three initiatives. The first is reform-
ing our structure. Up to now, our sales structure has
been divided by both industry and region, but since
April 2009 we have shifted to a system divided only
by industry and where each division serves the entire
country. This structure focuses more fully on our cus-
tomers’ businesses. Operating on this basis will bolster
our industry-specific expertise and ability to propose
powerful solutions. Initiatives are already underway,
including the aforementioned concentration of the
front-end technology business into Fujitsu Frontech,
the consolidation of the ITS business into Fujitsu TEN,
and making Fujitsu Business Systems a wholly owned
subsidiary in order to strengthen the solutions busi-
ness aimed at medium-sized enterprises, a move slated
for August.
The second initiative is successfully sending Field
Innovators out into the field on actual projects. By
changing how we interact with customers, this unique
program will underpin our efforts to realize management
from the perspective of our customers’ customers.
The third initiative is expanding business operations
on a global basis. In particular, we have set a target for
fiscal 2010 of selling 500,000 x86 server units globally.
For the business outside of Japan, it will be extremely
important to translate the structural reforms promoted
by Richard Christou, our corporate senior executive vice
president, into tangible financial results.
formal contract for transfer of the HDD business, which
had been an area targeted for reform. For the semicon-
ductor business, we will convert to a business model in
which mass production of 40nm-generation advanced
logic products is outsourced to a foundry (specialized
manufacturer). By addressing businesses targeted for
action in this way, we have sought to further develop
our areas of strength, specifically Technology Solutions.
Further Strengthen Technology Solutions
Change formation
(Positive structural change)
Deploy Field Innovators at customer sites
(Change relationship to customers)
Expand global business
(Think Global, Act Local)
Consolidated Business Performance Targets for Fiscal 2009
Financial targets for fiscal 2009 have been set at
consolidated net sales of ¥4,800.0 billion, operating
income of ¥80.0 billion and net income of ¥20.0
billion. Given the harsh economic environment,
these targets will not be easy to achieve. This fiscal
year we will make every effort to fully meet them
while further strengthening Technology Solutions,
restructuring the semiconductor business and
implementing other initiatives.
The targets reflect the harsh economic environ-
ment to a certain extent, but within the company we
regard fiscal 2009 not as a year to endure but for
making changes that will pave the way for a dramatic
leap forward when business conditions recover. In any
case, we will move ahead with the awareness that hard
times often bring to light issues that would otherwise
go unnoticed.
(Billions of yen)
2009 2010 (Target) 2010/2009
Net sales 4,692.9 4,800.0 +107.0
(+2.3%)
Operating income 68.7 80.0 +11.2
(+16.3%)
Net income (loss) –112.3 20.0 +132.3
(—)
(Years ended March 31)
MANAGEMENT A Conversation With the President
017
ANNUAL REPORT 2009
FUJITSU LIMITED