Fujitsu 2009 Annual Report Download - page 60

n Approaching the Environment
from a Management Perspective
2008 was a year of lively discussion on environmental protec-
tion for the international community. As well as marking the
start of the first commitment period for the Kyoto Protocol, it
was a time for examining the next set of reduction targets for
the successor to the Kyoto framework from a medium- to
long-term perspective. At the Toyako Summit, a G8 meeting
held in July 2008 in Hokkaido, Japan, the world’s leaders
declared their commitment to a shared target of cutting
greenhouse gas emissions worldwide to half their current
levels by 2050. However, the global economy is now enduring
what some are calling a once-in-a-century crisis. While there
are concerns that this situation could cause delays in imple-
menting environmental measures, many countries have
announced so-called “Green New Deal” programs designed to
shore up their economies by encouraging aggressive invest-
ment in environmental protection.
For companies operating in this climate it is more impor-
tant than ever to meet the challenges of both economics and
the environment. This will require companies to adopt a
strong environmental management perspective and tackle
the issues strategically.
n Taking Action from a Global Environmental Standpoint
The Fujitsu Group is determined to be a “valued and trusted
partner” in the growth of our customers and society, and we
are pushing ahead with three transformations* to this end.
One of these transformations is making global environmental
contributions for sustainability.
At Fujitsu, we view environmental problems not only as
management risks, but also in terms of their value for our
growth. Effective IT utilization has the potential to spur inno-
vation in industrial societies, and thereby reduce their envi-
ronmental burden by a significant margin. The Fujitsu Group
offers IT solutions on a global scale in a host of business areas.
As such, we recognize that Fujitsu has an important role and
responsibility not only in reducing the environmental burden
posed by our own business activities, but in contributing to
lower environmental impact of our customers and society as
a whole, on a global scale.
Our initiative for lowering the environmental burden,
Green Policy Innovation, is one concrete step in this direction.
Here, we are promoting green IT in a variety of fields including
through new environmental management solutions to sup-
port ongoing sophistication in environmental management.
From fiscal 2007 through fiscal 2008, our efforts have helped
reduce CO2 emissions by a cumulative total of approximately
2.23 million tons. Furthermore, in September 2008 we estab-
lished a Low Carbon Committee, and are boldly promoting a
lower carbon footprint in our business activities.
Fujitsu is making an extensive drive to reduce its own
environmental burden, and is using expertise and technolo-
gies amassed in the process for the global development and
provision of green IT.
*Underthecompany’scurrentmanagementdirection,Fujitsuispursuing
three areas of transformation: a focus on the customer’s customer, global
expansion based on the “Think Global, Act Local” approach, and global
environmental contributions for sustainability.
n Striving for the Creation of a Prosperous,
Low-Carbon Society
Realizing a sustainable society requires a common global
vision that individuals, companies, countries, and regions
everywhere can work collectively to achieve.
The Fujitsu Group has drafted Green Policy 2020 as a
medium-term environmental vision with a milestone year of
2020, and has initiated efforts for making this vision a reality.
Going forward, we intend to develop our environmental man-
agement further to achieve our goal of realizing a prosperous,
low-carbon society.
Doing Our Part as a Global IT Company to Realize a Low-Carbon Society
Envisioning a New Era—Fujitsu Group Vision and Strategy
Atsuhisa Takahashi
President,CorporateEnvironmentalAffairsUnit
Environmental and Social Activities
058 ANNUAL REPORT 2009
FUJITSU LIMITED